What is a Campaign Toolkit?
A brand campaign toolkit is a collection of resources and guidelines that help a team promote a specific marketing or commercial campaign. It includes information about the campaign's purpose, messages, and visuals, and how to help achieve its objectives.
A campaign toolkit can help ensure that everyone involved in the campaign understands what they need to do and why it's important. It can include:
Campaign objectives: What the campaign is trying to achieve
Campaign messages: What the campaign is trying to communicate
Campaign visuals: Images, graphics, and other visuals that support the campaign
Social media guidelines: Sizing requirements, post frequency, times of posting, and templates
A brand campaign toolkit can help a team: Amplify the campaign message, Achieve the campaign's objectives, Encourage organizational buy-in, and Promote partnership advocacy.
A brand campaign toolkit is different from a brand toolkit, which is a more general communication playbook that helps maintain a consistent brand identity across all channels.
Campaign Toolkits are one of the the most common use cases leveraged by Frontify Customers. Once you've decided how to set up your Campaign Toolkit — whether as part of your existing guidelines or as a standalone portal — it's time to start building!
Simple VS Comprehensive setup
Depending on your brand's needs, you may consider incorporating your campaign toolkit as part of your existing guidelines or create an entirely separate guideline for it. We explore these two options below.
Simple campaign toolkit
Create a document in your existing guidelines.
A key benefit of creating a new document within your existing guidelines is that it consolidates all areas of the brand in one place, making it easier for end users to find guidelines, assets, and campaign resources seamlessly.
Comprehensive campaign toolkit
Build a new guideline for your Campaign Toolkit hub
A key benefit of dedicating an entire guideline to your Campaign Toolkit hub is having a space exclusively for campaigns. This allows you to create separate instructions and assets for each campaign while also leveraging the space to store all your campaign toolkits in one organized location.
