Table of contents
1. Overview
Automations in Frontify help you streamline repetitive tasks by triggering specific actions when something changes — like when a file is uploaded, moved, or updated. Once configured, these workflows run automatically, saving time and reducing manual effort.
To find out more about how to get started with Automations, check out this help article.
2. Which automation actions use AI?
Frontify offers a variety of automation actions, such as setting asset descriptions, retrieving asset details, or updating workflow statuses. These standard actions don’t involve AI.
However, a few advanced actions do use AI — powered by OpenAI — to generate content or analyze assets for you. These include:
Generate asset description with OpenAI
Analyze images with OpenAI
Translate with OpenAI
To use these actions, install the OpenAI Automation Actions app from the Frontify Marketplace. If you'd prefer not to use AI in your automations, simply skip the app installation — you can continue using non-AI actions as usual.
3. How AI-powered actions work (Beta phase)
These AI-based automation actions are currently in beta. Here’s what to know:
They use Frontify’s OpenAI credentials, so you don’t need to connect your own account (yet).
You can process up to 10,000 assets per month with AI actions during the beta.
Asset data is securely sent to OpenAI for processing.
Generated outputs are returned to your Frontify environment based on your flow configuration.
You remain the owner of all content generated through OpenAI.
In a future release, you’ll be able to connect your own OpenAI API key for added control and flexibility — aligning usage with your internal policies.
4. Data handling and privacy
When an AI-powered automation is triggered (e.g., to generate a description), relevant asset data is sent from Frontify to OpenAI’s API for processing. Here's how your data is handled:
Processed by OpenAI: Data is transmitted securely to OpenAI, and only used for generating the requested output.
Stored in Frontify: Output is stored based on your automation setup. It’s only accessible through your automation flow.
Content ownership: No one at Frontify views, moderates, or uses the generated content.
No model training: OpenAI’s API does not use your data to train its models (per their current API data usage policy).
We recommend reviewing OpenAI’s API Data Usage Policy for more details on how they handle data during processing.