This integration ensures that the right, most up-to-date assets from Frontify are automatically assigned to the correct products in Salsify – based on a shared product identifier.
It is designed for product content managers, PIM administrators, and brand/DAM teams who want Frontify to remain the single source of truth for assets, while Salsify continues to manage product data.
What this integration does
Once configured, the integration:
Reads assets and asset metadata from Frontify
Matches them to Salsify products using a defined product identifier (e.g.,
sku)Assigns or updates assets in specific Salsify asset properties
Runs automatically on a defined schedule (e.g., every 12 hours or daily)
This removes manual asset uploads, reduces errors, and ensures consistency across systems.
How it works (in simple terms)
Each Salsify product has a unique identifier (for example:
sku).The same identifier value must exist on the related Frontify asset (stored as a metadata text field).
The integration looks at specific metadata on the Frontify asset that is being used for Salsify's asset property. Based on your defined mapping, it assigns the asset to the correct Salsify asset property.
Example:
If a Frontify asset has:
Identifier (e.g. sku):
ABC-123Asset mapping:
Additional Images
And in Salsify you have a product with:
sku = ABC-123
The integration will:
Match the asset to the product
Assign it to the Salsify property mapped to
Additional Images(for exampleimages)
Where setup happens
Setting up this integration involves three places:
Frontify → where you manage assets and metadata
Salsify → where you manage products and asset properties
Integration configuration → where you connect both systems, define mapping, and set the sync schedule
Please note: The mapping and sync schedule are not configured in Frontify or Salsify, but in the integration configuration.
What you need before setup
Frontify
Frontify domain
API token
The token inherits the permissions of the user who created it
Ensure access to all relevant assets and metadata
Salsify
Salsify domain
API token
A product identifier field (e.g.,
sku)Must be a text field
Must contain values that also exist in Frontify
Matching is case- and space-sensitive
How to set up the integration
Step 1 – Define your product identifier (Frontify + Salsify)
Choose the Salsify field that uniquely identifies products (e.g., sku).
The same value must exist on the corresponding Frontify asset
Values must match exactly (including capitalization and spacing)
Step 2 – Prepare your Frontify metadata (In Frontify)
Ensure assets contain:
The product identifier (e.g.,
sku)The metadata values used for mapping (e.g., Main Image, Additional Images)
Metadata names must match your mapping exactly.
Step 3 – Prepare your Salsify properties (In Salsify)
Ensure your product catalog includes:
The product identifier field (e.g.,
sku)The asset properties you want to populate (e.g.,
images,Main Image)
Step 4 – Define your mapping (In the integration configuration)
Define which Frontify metadata values map to which Salsify properties.
Example:
Main Image → Main Image
Bottom Image → Bottom Image
Additional Images → images
Meaning:
If a Frontify asset has metadata Additional Images, it will be assigned to the Salsify property
images.
Step 5 – Set your sync schedule (In the integration configuration)
Choose how often the integration should run:
Daily (recommended)
Every 12 hours
Or another interval (minimum: once per hour)
The integration will then automatically:
Fetch assets from Frontify
Match them to products
Assign or update Salsify properties
Capabilities
1. Identifier-based matching
Assets are matched to products using a configurable identifier field (e.g., sku).
You can have one or multiple identifiers per asset.
Matching is exact (case- and space-sensitive)
2. Flexible property mapping
You decide which Frontify metadata values correspond to which Salsify asset mapping.
Example mapping:
Main Image→Main ImageBottom Image→Bottom ImageAdditional Images→images
This means when a Frontify asset contains the metadata value Additional Images, the integration writes that asset into the Salsify images property.
3. Handling multiple assets
Multiple assets can be assigned to the same product and property
New assets are appended, not replaced
4. Scheduled sync
The integration runs automatically on a schedule you define:
Daily
Every 12 hours
Or another configured interval, but not more than once per hour
Each run processes assets and updates assignments in Salsify.
5. One-way sync
Assets flow from Frontify → Salsify.
Frontify remains the source of truth for assets. Changes made directly in Salsify may be overwritten during the next sync.
Error handling
Assets without a valid identifier are skipped
Assets with no matching product in Salsify are ignored
Invalid mappings (e.g. missing Salsify properties) prevent assignment
Limitations
Assets without a valid identifier are skipped
Assets with no matching product in Salsify are ignored
Invalid mappings prevent assignment
After setup
Once configured and running:
Assets in Frontify are automatically reflected in Salsify
Product records stay up to date without manual uploads
Teams can manage assets centrally in Frontify while Salsify handles product data