This integration ensures that the right, most up-to-date assets from Frontify are automatically assigned to the correct products in Salsify – based on a shared product identifier.
It is designed for product content managers, PIM administrators, and brand/DAM teams who want Frontify to remain the single source of truth for assets, while Salsify continues to manage product data.
What this integration does
Once configured, the integration:
Reads assets and asset metadata from Frontify
Matches them to Salsify products using a defined product identifier (e.g.,
sku)Assigns or updates assets in specific Salsify asset properties
Runs automatically on a defined schedule (e.g., every 12 hours or daily)
This removes manual asset uploads, reduces errors, and ensures consistency across systems.
How it works (in simple terms)
Each Salsify product has a unique identifier (for example:
sku).The same identifier value must exist on the related Frontify asset (stored as a metadata text field).
The integration looks at specific metadata on the Frontify asset that is being used for Salsify's asset property. Based on your defined mapping, it assigns the asset to the correct Salsify asset property.
Example:
If a Frontify asset has:
Identifier (e.g. sku):
ABC-123Asset mapping:
Additional Images
And in Salsify you have a product with:
sku = ABC-123
The integration will:
Match the asset to the product
Assign it to the Salsify property mapped to
Additional Images(for exampleimages)
Capabilities
1. Identifier-based matching
Assets are matched to products using a configurable identifier field (e.g., sku).
You can have one or multiple identifiers per asset.
Matching is exact (case- and space-sensitive)
2. Flexible property mapping
You decide which Frontify metadata values correspond to which Salsify asset mapping.
Example mapping:
Main Image→Main ImageBottom Image→Bottom ImageAdditional Images→images
This means:
When a Frontify asset contains the metadata value Additional Images, the integration writes that asset into the Salsify images property.
3. Handling multiple assets
Multiple Frontify assets can be assigned to the same product and property.
All asset fields are treated as multi-value fields, meaning new assets are always appended rather than replacing existing values.
4. Scheduled sync
The integration runs automatically on a schedule you define:
Daily
Every 12 hours
Or another configured interval, but not more than once per hour
Each run processes assets and updates assignments in Salsify.
5. One-way sync
Assets flow from Frontify → Salsify.
Frontify remains the source of truth for assets. Changes made directly in Salsify may be overwritten during the next sync.
What you need before setup
Frontify
Frontify domain
API token
The token inherits the permissions of the user who created it
Ensure the user has access to all relevant libraries, assets, and metadata fields
Salsify
Salsify domain
API token
A product identifier field (e.g.,
sku)Must be a text field
Must contain values that also exist in Frontify
Matching is case-sensitive and space-sensitive
Mapping definition
You must define:
Which Frontify metadata values should trigger assignment
Which Salsify asset properties they should populate
How to use the integration
Step 1 – Define your product identifier
Choose the Salsify field that uniquely identifies products (e.g., sku).
Important:
The same identifier value must be added to the corresponding asset in Frontify.
The value must match exactly (including capitalization and spacing).
Step 2 – Prepare your Frontify metadata
In Frontify:
Ensure assets contain:
The product identifier value
The metadata values used for mapping (e.g.,
Main Image,Additional Images)
Confirm metadata names match exactly what is defined in the mapping.
Step 3 – Configure your mapping
Your mapping defines how Frontify metadata maps to Salsify asset properties.
Example:
"Main Image": "Main Image", "Bottom Image": "Bottom Image", "Additional Images": "images"
Meaning:
If a Frontify asset contains metadata
Main Image, assign it to the Salsify propertyMain Image.If it contains
Additional Images, assign it to the Salsify propertyimages.
You can include as many mappings as needed.
Step 4 – Set your sync schedule
Choose how often the integration should run:
Daily (recommended for most teams)
Every 12 hours
Or another defined interval
The integration will then:
Fetch updated assets from Frontify
Match them to products
Assign or update the mapped Salsify fields
Error handling
Assets without a valid identifier are skipped
Assets with no matching product in Salsify are ignored
Invalid mappings (e.g. missing Salsify properties) prevent assignment
Limitations
Matching is exact (case- and space-sensitive)
Sync is one-way (Frontify → Salsify only)
After setup
Once configured and running:
Assets in Frontify are automatically reflected in Salsify
Product records stay up to date without manual uploads
Teams can manage assets centrally in Frontify while Salsify handles product data