The Frontify - Getty Images integration will enable retrieving images from your Getty Images account. Users won’t need to access two different environments, finding a whole collection of assets as soon as they enter the Frontify brand portal.

Getty Images maintains one of the world's most extensive and best privately-owned photographic archives, with millions of images dating back to the beginning of photography.

System requirements:

A Frontify enterprise account.

A Getty Images account.

To start using the Getty Images integration, we recommend going through this technical installation guide.

Getty Images introduction

The Getty Images integration will allow you to sync all your images and videos in your Frontify environment (i.e., library or folder). The synchronization happens automatically multiple times a day, so you’ll have the assets you added in the specific Frontify space you agreed on during the installation phase after the sync is triggered.

Metadata and Tags

The synchronization will carry the information of the Getty Images digital assets into your Frontify environment. As the technical installation guide said, you should specify one primary language for the metadata and the languages you want for the tags (multiple languages are allowed).

Use a Getty Images asset in Frontify

Let’s have a look at the integration in place. First, your need to go to your Getty Images download section.

In this section, you have your Getty downloads. Depending on your settings, you can sync all of these images to the Frontify media libraries (or any folder inside a library) you prefer or separate Frontify libraries/folders.

Let’s have a look at one image.

The image comes with information like descriptions and details. You will find them at the bottom right of your dashboard.

The sync will carry this information to the Frontify library you pick. You need to specify the primary language of your assets' basic metadata (Title and Description) and your tags (for the latter, you can select multiple languages). If you need more detail, please check the installation guide.

Once you purchase an asset into your Getty Images account, it will be synced automatically to the Frontify media library or folder you decided on in advance. You can configure the sync to run anywhere between once an hour to once a day.

Below is a Getty Images visual moved to Frontify.

Click on the “i” in the Power Bar on the left to see all the metadata the image carries from Getty Images. Let’s have a look more closely.

On the “Basics” tab you find on the top right, you have three kinds of information:

  • File information. You can find the image Title and Description (the latter with the Getty Images ID to facilitate search). You can also edit both of the fields as you wish.

The Focal Point allows you to move the center of the image. You can manually do that and then click on done once terminated, as shown below. Defining a Focal Point allows for intelligent cropping of assets later on.

There is also some basic file information, like the file dimensions or extension.

  • Download options. You can decide who can download the image and set up this content to be:

    • Inherit - This asset will inherit the download protection setting of the folder (or library)

    • On-request - Users can only download this asset upon request

    • Unprotected - Everybody with access to that library can download it without request.

You can also decide which size can be downloaded from several options.

  • Tags. Scrolling down the right-end panel, you can see all the tags synced from Getty Images.

There’s also a search bar where you can look for specific terms. If you type “Getty,” you will find a lot of handy information when searching for that particular asset back into your Getty Images account (like the ID, the License Model, etc.)

Below is a screenshot of the second tab, the Metadata tab.

In there, you find three subcategories:

  1. Standard metadata. You can modify or add the “Creator,” the “Copyright status,” and the “Copyright notice.”. Please note that the Copyright Status of all Getty assets is set to “Public Domain.”

  2. Asset lifecycle. The asset lifecycle functionality allows you to define the period throughout which the asset is active. Get more information here.

  3. Custom metadata. Custom Metadata entries are often helpful in characterizing a media asset (image, video, etc.) more specifically. Get more information here.

I recommend looking at this Help article for the third tab, relations.

We hope you find this article useful. If you require further assistance or information, reach out to our Support or your Customer Success Manager.

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