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How to structure your brand in Frontify?
How to structure your brand in Frontify?

Frontify allows a clear and user-friendly representation of your brand architecture, no matter how complex it is.

Updated over a week ago

To make working with Frontify as easy as possible for users, offering them a great user experience, the brand should be presented as clearly and comprehensively structured as possible in Frontify.

Let's start with a simple example. For a clear separation (or organization) of the different needs, (e.g., brand basics, event guidelines, POS guidelines or internal vs. external, etc.) different Style Guides with various libraries and projects are created.

The brand's cover page now serves as a comprehensive introduction to the various Style Guides, libraries, and projects. It is possible to set direct entry-points down to section level and thus cover frequent use cases or accesses already on the cover page (e.g., downloads of logos, fonts, PPT templates, etc.). The flexibility and styling options of the teaser tiles provides attractive ways of addressing different target groups. Additionally, the possibilities of creating content are almost endless: information about brand updates, regular appointments, project information and updates, responsibilities, and contact possibilities are just a few examples. 

In the second example, we go one step further. The brand architecture is now becoming somewhat more complex and includes various sub-brands, in addition to the corporate brand.

The cover page serves, not only as a comprehensive introduction to the corporate brand Style Guide, but as the respective cover pages of the numerous sub-brands. With the additional level of cover pages for sub-brands, the brand architecture is logically presented, allowing users to access the desired content as easily and efficiently as possible.

Examples of possible combinations:

“The Brand Book” - A brand cover page with a Style Guide.

“The Brand Hub” -  A cover page as hub and entry point for multiple brands.

“The Brand Portal” - A comprehensive portal (one or multiple cover pages) providing access to all aspects of your brand including guidelines, templates, libraries and workspaces.

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