The Brand assistant works best when it has clear, structured content to draw from. The quality of its answers depends directly on how your guidelines are written.
What the Brand assistant can use
The Brand assistant pulls from text-based content in your guidelines, including:
Headings and body text
Do’s and don’ts
Tables and annotations
Asset descriptions
If the information is written clearly in text, the assistant can use it.
What isn’t supported (yet)
PDFs, images, or videos
Page titles alone (without supporting text)
Marketplace guideline blocks
Translated versions as a source (default language only)
If important information only exists in these formats, it won’t be used.
Why you might not get a result
Common reasons include:
The information exists in a PDF or image, not text
The wording in your prompt doesn’t match the guideline terminology
The content exists only in a translated version
The assistant doesn’t infer or guess, it relies on what it can explicitly read.
How to improve your results
Write key information in text
Important rules (tone of voice, compliance, messaging) should live directly in the guideline, not only in attachments or visuals.Use clear and consistent terminology
People phrase things differently. Include variations of key terms where relevant.Example: “email compliance” and “email regulation”
Use descriptive section titles
Headings should reflect how your team actually searches.Instead of: “Legal”
Use: “Email compliance” or “Advertising rules”
Explain brand-specific language: Define acronyms, product names, or unique tone styles so the assistant can use them correctly.
A note on translations
The Brand assistant can respond in 100+ languages.
However:
It always uses the default language version as its source
Content that exists only in translated versions will not be used
For global teams, include key guidance in the default version as well.
Make it work for you
You don’t need to restructure everything. Start with the sections your teams rely on most:
Tone of voice
Messaging
Compliance
Clear, structured content in these areas will immediately improve results.