The Brand Assistant is designed to help you move faster, stay on-brand, and generate consistent content — but it’s only as good as the instructions you give it. Here’s how to write clear, effective prompts that get you the best possible results.
First: Start with specific, detailed instructions
Avoid vague or high-level prompts like “Write something about our brand” or “Give me some ideas.” Instead, be clear about what you want the Assistant to do, and include relevant details.
Try this:
“Write a 3-sentence summary of our brand mission, using friendly and inclusive language, for use on our About page.”
The more context you provide, the better the Assistant can tailor the response.
Consider including:
The type of content (e.g., blog post intro, email subject line, product description)
The intended audience (e.g., customers, internal team, press)
The tone of voice (e.g., bold, playful, professional, reassuring)
Second: Define the output you expect
Let the Assistant know exactly what kind of format or structure you want. This helps reduce ambiguity and ensures you get results that are ready to use or easy to refine.
Include details like:
Format (e.g., bullet points, paragraph, slogan)
Length (e.g., 100 words, under 10 words, one sentence)
Quantity (e.g., 3 options, 5 examples)
Try this:
“Give me 5 social post captions (under 20 words each) that promote our summer collection and use energetic, fun language.”
Third: Give examples
Providing examples of the style, tone, or structure you're aiming for helps the Assistant understand your expectations more clearly — especially if you're asking for something creative or brand-specific.
You can include:
Sample lines or phrases you like
Past content that worked well
Try this:
“Write a short product description in the tone of our past launch: ‘Simple, powerful skincare. No fluff — just results.’ Keep it benefit-focused and under 30 words.”
What to do if you don’t get results
Sometimes, you might get an empty or incomplete response. Here’s what could be happening:
The information exists in a format the Assistant can’t access. For example, if the data is inside an image, a PDF, or only in a page title, it may not be usable.
The information simply isn’t available. The Assistant only works with the content it has access to, so if it’s not in the guidelines, it can’t find it.
What to do:
Double-check that your prompt is clear and includes the right keywords or context.
If you believe the content should be available (e.g., it exists in your brand guidelines), please reach out to your Customer Success Manager to report the issue.
By writing clear, structured, and well-contextualized prompts, you'll help the Brand Assistant work faster and deliver content that truly reflects your brand.
The better the prompt, the better the output.
Happy prompting!