What is the Brand Assistant?
The Brand Assistant is a chatbot that lets users interact with your brand guidelines in a conversational way. Think of it as an extension of your brand team — available to answer everyday brand questions at any time.
You can check out the Brand Assistant demo below 👇
What can the Brand Assistant be used for?
Your users can ask the Brand Assistant about content within your brand portal. Here are some examples (how well they work depends on your portal's content):
Content Questions:
In which cases can I use a logo lockup?
Find Assets:
"Show me images with our logo and a bright color palette."
Review Copy:
“Review the copy below and suggest improvements based on our tone of voice.”
Generate Copy:
“Write copy for [insert scenario] using our brand voice.”
Translate Instantly:
Ask in your native language. Get answers in your native language — even if your guidelines are in English. The assistant supports 100+ languages.
Example: “In welchen Fällen kann ich ein Logo-Lockup verwenden?” -> Answer returned in German.
Try different prompts — many more use cases are possible depending on your guideline content.
How does the Brand Assistant work on translated guidelines?
The Assistant always references the default language version of your guidelines. It won't pull content that only exists in translations, but it will respond in the language used in the prompt.
Can the Brand Assistant find assets from my DAM?
Yes. The Assistant can retrieve assets — based on the description field.
[Coming soon]: It will also use tags to improve asset discovery.
How do I enable and disable the Brand Assistant?
Admins can toggle the Assistant on/off in Account Settings. Once it's on at the account level, it must still be enabled for each specific guideline via the usage dashboard.
More details here.
Are there special terms connected to the use of the Brand Assistant?
Yes. To enable it, you must accept our Beta terms and privacy notice.
How can I control which users have access to the Brand Assistant?
It's available to all logged-in users who can access the enabled guideline. Want to test with a smaller group? Duplicate the guideline and invite only those users — then enable the Assistant on that version.
Does the Brand Assistant respect targets and permissions I've set?
Yes. The Assistant respects all existing targets and permissions — users will only receive answers based on content they're allowed to access.
Is the Brand Assistant available for non-logged in users in my public brand portals?
No. The Assistant is only available for logged-in users.
What does “Beta” mean in this context?
The Assistant is still in development. You may experience occasional bugs or updates. Your feedback is super valuable during this phase.
What data does the Assistant consider for its answers?
It pulls from text-based content in your guidelines: tables, annotations, do's & don'ts, etc. It doesn't use images, icons, or PDFs (yet).
What technology does the Brand Assistant rely on?
It uses Azure OpenAI GPT-4o to generate responses, with Langfuse for monitoring — both hosted in Europe.
Will any of my data (guidelines or prompts) be used to train the model?
No. The Assistant uses Retrieval Augmented Generation (RAG), which means it can access your guideline content without training on or storing it.
Does it use Personally Identifiable Information (PII)?
No. Not unless users include personal info in their prompt. The Assistant itself doesn't store or train on user data.
Can I connect my own large language model?
Possibly. Reach out to your Customer Success Manager for evaluation.
Are cookies used by the Brand Assistant?
No. No new cookies are installed when using the Brand Assistant.
Are there any extra costs associated with the Brand Assistant?
No. Not during the Beta phase. Usage limits may apply, and pricing will be communicated once it leaves beta.
Are analytics available for the Brand Assistant?
Not within the product yet, but we can provide stats on request — like number of conversations, average ratings, and user feedback (based on user rating 👍 or 👎).
How do I know the answers are accurate?
While the Assistant works best with specific prompts, AI isn't perfect. Always verify the content via the source link provided in each answer.
Where can I learn more about the roadmap and stay updated on future developments of the Assistant?
Speak to your Customer Success Manager to get updates or share feedback. You'll also see announcements in our regular release notes.
I have more questions or feedback, who can I speak to?
Please reach out to your Customer Success Manager who can put you in touch with the responsible product team.