The Brand assistant works best when your instructions are clear, specific, and contextual.
Think of it less like a search bar and more like briefing a teammate, the more direction you give, the better the outcome.
Start with a clear goal
Avoid vague prompts like:
“Write something about our brand”
Instead, define exactly what you need.
Better example:
“Write a 3-sentence summary of our brand mission for our About page using a friendly and inclusive tone.”
Be specific about the task
Tell the assistant what to do and what kind of content you expect.
Include:
Content type (email, caption, product description, etc.)
Channel (website, social, internal comms)
Audience (customers, partners, internal teams)
Example:
“Write an email introduction for customers announcing our new product, using a professional but approachable tone.”
Define the output format
Clear structure helps you get usable results faster.
Specify:
Length (e.g. under 50 words, 1 paragraph)
Format (bullet points, sentence, list)
Quantity (e.g. 3 options, 5 variations)
Example:
“Give me 5 social captions under 20 words each, promoting our summer campaign.”
Use your brand context
The Brand assistant is grounded in your guidelines, but you can still guide it further.
Mention:
Tone of voice (bold, playful, professional, etc.)
Key messages or themes
Any constraints (e.g. compliance, wording to avoid)
Example:
“Write a product description using our confident and minimal tone. Avoid overly technical language.”
Provide examples when needed
If you have a specific style in mind, show it.
Example:
“Write a headline similar to: ‘Simple. Powerful. Built for teams.’ Keep it short and benefit-focused.”
Examples help the assistant match your expectations more closely.
Iterate and refine
You don’t have to get it perfect in one go.
You can:
Ask for variations
Adjust tone or length
Build on previous responses
Example:
“Make it shorter and more direct”
“Give me 3 more options with a more playful tone”
If you don’t get the expected result
Check the following:
Is your prompt clear and specific?
Does the information exist in your guidelines?
Is the content in a readable format (not PDF or image)?
Remember: the Brand assistant only uses what it can access in your guidelines.
Quick prompt examples
Content creation
“Write 3 product taglines under 10 words using a bold and confident tone.”Copy review
“Review this text and suggest improvements based on our tone of voice guidelines.”Guideline question
“When should I use a logo lockup?”Asset search
“Show me images with a bright color palette and our logo.”
Key takeaway
Clear prompts + strong guidelines = better results.
The more specific your input, the more relevant and on-brand the output will be.
Happy prompting!