What is the Brand assistant?
The Brand assistant is a conversational interface built into your brand portal. It allows users to ask questions, generate and review copy, and find assets, all based on the content of your brand guidelines.
Think of it as an extension of your brand team, available anytime to provide instant, contextual guidance.
What can you use it for?
You can ask the Brand assistant about anything within your brand portal, including:
Ask questions
“In which cases can I use a logo lockup?”
Review copy
“Review this text based on our tone of voice.”
Generate content
“Write copy for a product launch using our brand voice.”
Find assets
“Show me images with our logo and a bright color palette.”
Translate instantly
Ask in your native language and receive answers in the same language (100+ supported)
How does it work?
The Brand assistant uses a Retrieval Augmented Generation (RAG) approach. This means it generates answers based on your guideline content, not pre-trained knowledge.
Only text-based guideline content is used
The default language version is the source of truth
Responses include references to the original content
Who can use it?
Available to all logged-in users with access to the guideline
Can be enabled for both private and public portals.
In public portals, the Brand assistant is only visible to logged-in users. Visitors who are not logged in cannot access it.
Respects all targets and permissions
How do I enable or disable it?
Admins can enable the Brand assistant in Account settings, and then activate it for specific guidelines via the admin dashboard.
See full setup instructions in this help article.
Customize the brand assistant
Editors and Owners can customize how the brand assistant appears within individual guidelines by updating its name, welcome message, and disclaimer.
These settings allow organizations to align the assistant with their brand, legal requirements, and internal AI governance policies.
To customize the brand assistant:
Open your guideline
Open Guideline settings
Navigate to the brand assistant tab
Update the assistant name, welcome message, or disclaimer
Save your changes
Assistant name
Customize the name displayed to users when interacting with the brand assistant.
If left empty, Frontify's default name is used.
Welcome message
Add a custom welcome message to introduce the assistant and guide users on how to use it.
Welcome messages support rich text formatting, including bold, italic, underline, and links.
If left empty, Frontify's default welcome message is displayed.
Disclaimer
Add a custom disclaimer that reflects your organization's legal, compliance, or AI governance requirements. Disclaimers support rich text formatting, including bold, italic, underline, and links.
For example, you may wish to:
Explain that responses are AI-generated
Direct users to official source material
Link to internal AI policies
Clarify that responses should be reviewed before use
If left empty, Frontify's default disclaimer is displayed.
Important note
If any field is left empty, Frontify automatically displays the default content. This ensures the brand assistant always provides a complete experience without requiring configuration.
How does it work with translations?
The Brand assistant supports 100+ languages and will respond in the language used in the prompt.
However: It always references the default language version of your guidelines. Content that exists only in translated versions will not be used
Can it find assets from my DAM?
Yes. The Brand assistant can retrieve assets based on their description fields.
What should I keep in mind?
Answers depend on your guideline content: The Assistant can only use what is written in your guidelines.
AI output is not always perfect: Always verify responses using the provided references.
Text-based only: Images, PDFs, and videos are not currently used.
Data and privacy
Your data is not used to train AI models
Guideline content is accessed securely to generate responses
Interaction data may be processed and temporarily retained by Azure for up to 90 days for monitoring and quality purposes.
No additional cookies are introduced
Personally identifiable information (PII) is only processed if entered by the user
Is the Brand assistant still in Beta?
No. The Brand assistant is now generally available and enabled by default for customers. We continue to improve quality and expand capabilities over time.
Feedback and support
Use 👍 / 👎 in the product or contact your Customer Success Manager.