What are the Frontify Copilot integrations?
Frontify offers two integrations with Microsoft Copilot Studio, helping teams work faster and stay on brand:
DAM Integration: Think of Copilot as your asset finder
Use Copilot to search and access assets stored in your Frontify DAM. Instead of switching between tools, just ask Copilot for the asset you need (e.g., “Find me our campaign logo”) and get instant results with previews and download links.
Guidelines Integration: Think of Copilot as your brand coach
Use Copilot to retrieve live brand guideline content from Frontify. Ask questions like “What are our official brand colors?” or “Show me our tone of voice rules” and Copilot will provide an instant, accurate answer, with a link back to the exact guideline page or block.
Together, these integrations make your brand more accessible than ever, whether you need the right asset or the right rule.
Why should I use these integrations?
Work smarter: Ask Copilot in natural language instead of searching manually.
Save time: Find brand assets or guidance directly within Microsoft tools like Teams.
Stay on brand: Answers and assets always come from your Frontify source of truth.
Secure access: Users only see content they have permission to view in Frontify.
What do I need before setting this up?
For both integrations, you’ll need:
A Frontify GraphQL API access token (machine user recommended).
Microsoft Copilot Studio access with permission to create Topics and workflows.
Support for Adaptive Cards in your Copilot environment (for asset previews and deep links).
For the DAM integration, you also need:
Your Frontify Brand ID (to define which brand assets Copilot should search).
For the Guidelines integration, you also need:
The Guideline Content API (beta) enabled for your Frontify tenant.
How does each integration work?
DAM Integration (Asset Finder)
You ask Copilot: “Find the logo for Product X.”
Copilot routes the query to Frontify’s DAM.
Frontify returns relevant assets.
Copilot displays results as Adaptive Cards with previews and download buttons.
Example use cases:
“Show me campaign images”
“Find our social media banners”
“Get the latest product launch video”
For more information, please review the integration guide.
Guidelines Integration (Brand Coach)
You ask Copilot: “What are our brand colors?”
Copilot identifies the right brand and guideline.
Frontify returns content from the relevant guideline page.
Copilot responds with a concise answer and a deep link back to Frontify.
Example use cases:
“What’s our primary brand color and HEX code?”
“Show me the typography page.”
“What are the logo usage rules?”
"Link me to our tone of voice guidance.”
For more information, please review the integration guide.
Security & Permissions
Both integrations respect Frontify’s user permissions. Copilot only surfaces what the token identity is allowed to access.
Use machine user tokens for production to ensure stability and security.
Rotate tokens regularly and store them securely as environment variables in Copilot Studio.
Example in action
DAM integration:
A marketer types in Microsoft Teams: “Find the latest product launch images.”
→ Copilot instantly returns three campaign images as Adaptive Cards, ready to preview or download.
Guidelines integration:
A sales rep asks: “What’s our official brand font?”
→ Copilot replies with the typography name, a short explanation, and a link back to the exact page in Frontify.
Benefits
Access both assets and guidelines without leaving Microsoft tools.
Reduce time spent searching for brand information.
Empower employees to stay on brand with minimal effort.
Keep everything governed by the permissions and content in Frontify.