The Analytics Dashboard is an Enterprise feature that is visible for Account Admin only. Please contact your Customer Success Manager for further information.
Every brand using Frontify is equipped with analytical tools to track their brand performance via insights into the usage of the brand content throughout their whole environment.
You’ll find a valuable content usage overview showing how it’s directly impacting the brand’s performance. It allows you to pinpoint data that will help anticipate risks and opportunities in the future or act upon assets, documents, or even guideline content with low performance.
Analytics Dashboard – Overview
(Access: for Account Admins only)
The Analytics Dashboard is giving you powerful insights into the performance of the brand for different themes:
(1) Platform Analytics
(2) Guidelines Analytics
(3) Asset Analytics (Deep dive on Asset Analytics)
Please find more information about these three themes in the following illustration:
Analytics Dashboard – How to access
The Analytics Dashboard is only accessible to Account Admins. You can reach it through the user menu.
Analytics Dashboard – Included Metrics and Insights
Let’s dive into the main parts of the Analytics Dashboard. The dashboard provides you with the following metrics:
Tab 1: Users
Tab 2: Storage
Tab 3: Guideline Traffic
Tab 4: Asset Usage
Tab 5: Publisher (if available on your plan)
These sections will give you a detailed insight into different aspects of the usage and focus specifically on specific areas of the platform.
Important notes before you start:
a) Make sure to select the right Brand & Date-Range
Filter by Brand: This allows you to measure brand performance and shows data for all the brands you have or individual ones helping you establish a benchmark.
Filter by Date: This allows you to pick the exact dates you’d wish to find data of. We provide some quick selections, but it’s also equipped with a section to select custom time ranges.
b) Be aware of how up to date is your data
Depending on the icons that follow the data, you can tell whether the data is measured in real-time or gathered at different frequencies (hover over the icon to see this information)
In the following section, we provide more detailed information about the specific tabs of the Analytics Dashboard.
1 – Users Tab: Insight into the platform across the Board
In the users’ tab, you will find user-specific charts and insights about:
Active users (excluding public users)
Average Monthly active users
Licensed Monthly active users
The data available in the dashboard will automatically show the information that is applicable to your license.
You’ll notice that the top key metrics are either highlighted in green or in red:
Green shows a growth trend
Red shows a downfall trend
This information helps you understand the past data, provides you insights into the future, and supports you in identifying correlations. These trends are based on the filters that have been set on the top of the dashboard.
The detailed graphs that follow provide a visual representation of the metrics you have selected in the filters over a certain period.
Learn more about the Geo Location of Active Users – World Map
Understanding the engagement of Frontify users at the global, regional, and country-level is offering helpful insights into how brand engagement differs across teams and people. This data can drive your decision on brand management by seeing the people’s engagement behind the brand.
The world map visualization can be found within the user tab and visually represents the number of active users (=subset of visitors) based on their geographical location. This information is helpful to optimize your brand management approach on a local- and global scale.
Key Features of the Dynamic & Interactive World Map
Visualization of user engagement (Active Users)
The map allows you to browse through your active user data at a global, regional & local level to understand the internationalization of your platform.
Multiple zoom levels (Learn more about specific regions & countries)
Once zoomed in – you can start exploring the user engagement on a more granular level, e.g., did my remote offices interact with the platform actively? How do active users differ from remote locations compared to your headquarter?
A final note about the data set accuracy
We do track active users (not visitors). Note that the same user may have been engaged in multiple country regions and therefore can be tracked multiple times.
2 – Storage Tab
Learn more about the storage of your Frontify platform. In the storage tab, you will find simplified platform metrics about storage use:
Storage usage over time
Storage space limit
Graph: The graph that follows shows the usage over time, and with the use of the filters, you can have a drill-down of the usage. Helping you identify peak periods and how much storage has been used over some time.
3 – Guidelines Traffic Tab
Learn more about the engagement of your Guidelines. In the guideline traffic tab, you will find charts and insights related to your Brand Guidelines, such as:
Guideline traffic data
*Unique visitors include registered users with an account and external anonymous visitors; these are tracked using IP addresses.
The data is displayed in different charts:
Line chart: The chart gathers information from pageviews with unique visitors to show the engagement level of Guidelines
Stacked-bar graph: The graph shows information from the individual guidelines with the page views and unique visitors. In this graph, you can visualize all of the Guidelines, top or bottom five performing ones.
Traffic By Page: The table details the different pages within the guidelines with their exact location and traffic generated. This data can be exported using the ‘Download CSV’ button on the top right-hand corner of the table and used in your preferred data analysis tools to segment the data further.
Please keep in mind that here we have a limitation of only exporting the top 100 depending on your filter/ sorting preferences for now.
Search: Gives you the option to search for specific pages in your platform for further drill-down of information.
4 – Assets Usage Tab
Learn more about the engagement of your assets
In the asset tab will find asset-related charts and insights about:
Asset Views and Downloads*
*Asset views and downloads: Public as well as registered users with an account.
The data is displayed in different charts, as follows:
External usage: data that reflects the usage of assets externally, such as with integrations. It means that, e.g., if an asset is used through one of our (CMS) integrations and placed on a public website, we can track usage of that asset on that specific website.
1st Line Graph: This shows a high-level comparison between views and downloads of assets. Pie chart: This provides insight into activity levels in the different areas of the platform. You can view the chart in terms of the Views and Downloads using the options on the top right-hand corner of the chart.
2nd Line Graph: This shows further insights into the total assets over time and the total amount stored in your platform.
Same as Guidelines, we provide a deeper understanding of the individual assets being used. The table includes information about views, downloads, and CDN requests by an asset. With the ability to export the data for further analysis.
Depending on the user’s permissions level, you can click on the specific asset in this table. It will redirect you to the location of the asset at an asset level view and with access to the Asset level analytics. (Information on asset Level analytics further in this article).
5 – Publisher Tab
Learn more about the usage of Templates & Publications
In the publisher tab, you can track all the created publications:
Publications produced over a timeline chart.
Limit of created publications under the license
In case you have any further questions, please don’t hesitate to contact our support team.