Search Insights is embedded into our Analytics Dashboard and available for Owners and Admins only. Please contact your Customer Success Manager for further information.
Table of Contents
1 – Why use 'Search Insights.'
Analyzing search terms users utilize to find the right content is a crucial activity for Brand Leaders and Platform owners. By understanding search terms, you can improve the content, metadata, tags, and more available in Asset Libraries and Guidelines.
Here are a few exemplary Use Cases
Understand search engagement to identify the best and least performing Guidelines & Libraries
Understand searches to identify well-performing brand content or gaps in the brand offering
Improve brand discoverability through optimizing tags & metadata of brand assets based on search term analysis
Optimize access points such as filters and facets for a seamless brand platform search experience
To make this a seamless experience, we provide multiple options that allow you to analyze Multibrand environments.
2 – How to Access 'Search Insights.'
Reaching the ‘Search Term’ Behaviour data is simple:
Step 1: Go to User Menu > Analytics > See tabs for ‘Library Searches’ & ‘Guideline Searches’
Step 2: Once there, specify the range of your analysis to get the right scope
- Select your Brand
- Select specific Guidelines or Libraries (or search across all of them)
- Pick your time frame
3 – Included Metrics and Data-Driven Insights
We provide multiple metrics for account owners that are helpful to understanding your brand platform's performance. That data will help anticipate risks and opportunities in your Libraries (all types of assets) and Guidelines.
3.1 – Libraries
3.1.1 Metrics
You can find the first data stream showing the total searches & total unsuccessful searches.
3.1.2 Chart - Library searches over time
In this chart, you can find the total searches and total unsuccessful searchers over time across all libraries.
3.1.3 Chart - Search comparison by Library
Get an overview of all library searches (with or without results), including best/ least performing search terms and filters.
3.1.4 Table - Library searches by keyword and filter
Get insight from the available data table or access to the full search data analytics by exporting a CSV file for further analysis.
3.2 – Guidelines
The Guidelines section offers similar dashboards to the Library one, adding the click-through rate (CTR) at the metrics level.
3.2.1 Metrics
In the Guidelines metric, you can find the total searches, the total searches with results on the searches without results, and the results with at least one click (CTR).
3.2.2 Chart - Guideline searches, results, and clicks over time
This chart will show global search trends in the Guideline part of your Frontify platform, focusing on total searches, searches with no results, and with at least one click.
3.2.3 Chart - Searches, results, and clicks by category
The search, results, and clicks chart will give you a search volume overview of either the search query or each of your Guidelines, divided by search with and search with no results and with at least one click.
3.2.4 Table - Guideline searches by keyword and filter
The table at the bottom of the page offers you a complete overview of the main search query and Guideline results throughout your Frontify platform. You can also download the .csv file for further analysis.
This was an overview of the search insight capabilities for Libraries and Guidelines.
In case you have any further questions, please don’t hesitate to contact our support team.