Buttons in Frontify aren't a standalone block type — they live inside a Text block. Here's how to set one up.
Adding a button
Open your guideline and switch to Edit Mode.
Click the + icon to insert a new block and add a Text block.
Type the text you want to use as the button label.
Highlight that text, then select a button style from the formatting toolbar.
Add the URL or internal page link the button should point to.
Save the block.
You can link buttons to external URLs or to other pages within the same guideline.
Customising button styles
There are three button presets: primary, secondary, and tertiary. You can customise the colours, borders, and hover states for each one at the guideline level.
To adjust button styles globally, go to your guideline settings via the cogwheel in the Power Bar, then navigate to Themes > Buttons.
If you're using Color Schemes, you can customise button appearances per scheme, including hover states. Changes apply automatically to all theme pages using that scheme.
Limitations to know about
Buttons can only be placed inside a Text block. A few other things to be aware of:
You have three presets (primary, secondary, tertiary). You can change the colours globally, but you can't style individual buttons differently from the others.
Buttons cannot be placed on top of images. You can add a button in an image caption, but not overlaid on the image itself.
Button alignment follows the block, not individual elements — you can't pin a button to the bottom of an image.