Creating and maintaining guideline content happens directly on the page in edit mode. You can build, structure, and update pages so your guidelines stay accurate, consistent, and easy to manage. From adding new content to reorganizing existing pages or refining details, you can make changes directly where they appear.
You can use the content editing experience to:
Restructure pages as your content evolves.
Maintain consistency with reusable content blocks.
Work more efficiently with shortcuts and streamlined workflows.
What you can do with the content editing experience
You can add, edit, copy, move, reference, and delete content blocks directly on your guideline pages. Use these actions to build and maintain page content as your guidelines evolve.
Add content blocks
Select the Block button to add a new content block where you need it. Choose the block type you want to add, then place it in the page structure. You can also use the + button on an existing content block to insert a new content block directly after it.
Edit content blocks
Double-click on a content block to edit it inline. When a content block is selected, it’s highlighted with a purple border and its available actions appear.
From here, you can add a new content block after it, copy a link to the block, adjust settings such as layout and targets, or access additional actions to copy, move, reference, or delete the block.
Manage content block settings
Select a content block, then select the cog icon to open its settings, where you can adjust its layout or apply targets. From here, you can change the number of columns and control who can see the content block using targets.
Keyboard shortcuts:
Mac: ⌘ + I
Windows: Ctrl + I
Copy content blocks
Copy a content block to reuse it elsewhere. Select the content block, then choose Copy from the More actions dropdown menu to add it to your clipboard. You can paste it on this or another page, guideline, or brand using the Paste after icon or your usual keyboard shortcut.
You can copy a content block multiple times and reuse it across different contexts. Copied content blocks are independent, so changes to the original or any copy won’t affect the others.
Keyboard shortcuts:
Move content blocks
Select a content block and choose Move from the More actions menu. Then go to where you want to place the content block and place it using the Move after icon. You can also drag and drop content blocks across sections on the same page.
Keyboard shortcuts:
Mac: ⌘ + X or ↑/↓
Windows: Ctrl + X or ↑/↓
Tip: The Move action only works on the current page. To move a content block to another page or guideline, copy it, navigate to the new location, and paste it there. Enterprise users can use Reference to link to content blocks across pages while keeping them connected to the original.
Reference content blocks
Select a content block and choose Reference from the More actions menu. Then go to where you want to place the referenced content block and place it using the Paste reference after icon.
Referenced content blocks stay connected to the original. When you update the original content block, any referenced content blocks update automatically.
You can delete an individual referenced block without affecting the original. However, you can’t delete the original content block while it’s still being referenced elsewhere.
Keyboard shortcuts:
Mac: ⌘ + K
Windows: Ctrl + K
Note: Referencing content blocks is an Enterprise feature. On other plans, use Copy to duplicate blocks.
Delete content blocks
Select the content block you want to delete, then select the trash icon or use the relevant keyboard shortcut. Confirm the deletion in the dialog that appears.
Keyboard shortcuts:
Mac: ⌘ + Backspace
Windows: Ctrl + Delete
Content blocks can usually be deleted independently. However, you can’t delete an original content block while it’s still being referenced elsewhere. Remove its referenced content blocks first, then delete the original.
Deletion can’t be undone.
Accessibility and shortcuts
The content editing experience supports keyboard navigation and shortcuts, so you can work with content blocks without relying on a mouse.
Content block action | Mac | Windows |
Open settings | ⌘ + I | Ctrl + I |
Copy | ⌘ + C | Ctrl + C |
Paste | ⌘ + V | Ctrl + V |
Move | ⌘ + X or ↑/↓ | Ctrl + X or ↑/↓ |
Reference | ⌘ + K | Ctrl + K |
Delete | ⌘ + Backspace | Ctrl + Delete |
Enter focus mode | Enter | Enter |
Exit focus mode | Esc | Esc |




