Enhanced image search automatically interprets the visual content of images and icons, making them searchable using natural language. It’s powered by AI and helps teams find assets faster while reducing manual tagging work.
Enhanced image search is currently available as an open Beta. Account admins can enable it at any time from Account settings.
What is Enhanced image search?
Enhanced image search uses Azure OpenAI to analyze the visual content of images and icons in your Frontify libraries. This allows the system to understand what’s depicted in an asset and make it searchable using natural language, even if the asset doesn’t have tags or metadata.
For example: Search "team collaborating at a whiteboard" to instantly find relevant visuals, even if those files weren’t manually described.
Key benefits
Automatic visual understanding without manual metadata entry
Faster discovery through natural language search
Increased asset reuse and brand consistency
Improved search accuracy across libraries
Administrative control to enable or disable the feature
How to enable Enhanced image search
Account admins can enable Enhanced image search directly in Frontify. No assistance from Frontify is required.
To enable Enhanced image search:
Go to Account settings.
Toggle on Enhanced image search.
Click Open admin dashboard
Choose whether to enable the feature for all libraries or selected libraries.
Once enabled, existing supported assets will begin processing automatically, and new uploads will be processed as they are added.
How it works
When Enhanced image search is enabled, all existing supported assets in end user–facing library types are processed automatically. New supported uploads are processed as they are added.
Enhanced image search currently supports images, icons, and assets with transparent backgrounds. GIF and video files are not currently supported.
The AI generates a machine-level understanding of each supported asset's visual content to improve search relevance. This information is used only to power search and isn't visible in the asset's metadata or description fields.
Searching with Enhanced image search
Use the existing guideline search bar as usual. Enhanced image search adds an extra layer of intelligence by matching your search terms with the visual content of supported assets, even if those assets don’t have manual tags or descriptions.
For best results, try descriptive phrases like:
“people working remotely”
“summer outdoor team event”
“close-up of branded packaging”
Known limitations
Enhanced image search is currently in open Beta, and there are a few important considerations:
GIF and video files are not currently supported and continue to rely on keyword search.
Search results may not return every relevant asset, and we're continuing to improve search recall during the beta.
Enhanced image search is currently available for Media, Logo, Document, and Icon libraries only.
Use cases
Marketing teams finding campaign imagery faster
Designers browsing concept visuals by theme or emotion
Brand managers ensuring all assets are discoverable, not buried in folders