Frontify’s upload experience makes it easy to add, organize, and tag your brand assets, whether you’re uploading a few files or thousands.
With support for multi-batch uploads and default metadata assignment, you can scale your library while keeping it structured and searchable from the start.

Assets can be uploaded to both the backend of a Library and to a Project by clicking the + New button in the top-right corner of your Library or Project page.

You can also drag and drop files directly into the interface when working in:

You can also upload multiple batches into different folders at the same time, with up to 25,000 assets per batch.

Note: Only Editors and Owners can upload assets. Viewers and Reviewers can browse or download assets, but not add new ones.

To help maintain consistency and improve searchability, Admins can define what default and custom metadata to apply to any asset upload batch.

The metadata provided will then be applied automatically to all assets in the upload. If you prefer to assign metadata after uploading, you can still do so via the asset sidebar or bulk metadata editing.

All default metadata fields are available to choose from, including:

Custom metadata fields configured for your library will appear in the upload dialog. The fields reflect exactly what's set up in your library's metadata configuration, including any default values, field types, and dependencies. Fill in or adjust values before confirming the upload, and they will be applied to all assets in the batch.

What you need to know about custom metadata:

You can upload multiple large batches simultaneously and launch uploads across different library locations.

Limits:

The upload bar at the bottom tracks progress for all uploads, showing which are in progress, complete, or failed.

You can navigate around the platform while uploads continue in the background as long as you keep the browser tab open. If your connection drops, uploads pause and resume automatically.

Frontify supports nearly all file types, with some exceptions for security or functional reasons.

If a file type isn’t supported for preview, it will appear with a generic file icon and its extension.

*Files with embedded restricted fonts can be uploaded to the library backend, but won't generate previews or appear in the frontend.

To resolve this, remove restricted fonts and re-upload the file or compress the file into a .zip and add a custom preview image.

Note: The Icon Library only supports .svg format.

Note: Office files (docx, pptx, ppt, potx, dotx, xlsx) have a maximum upload size of 2 GB.

When videos are uploaded to Frontify, they are processed and transcoded into web-optimized 1080p MP4 files for in-browser playback and thumbnail preview generation. Video compatibility depends on both the container format (the file type) and the underlying video and audio codecs.

Videos encoded with the following video codecs are supported for ingestion and transcoding:

Audio streams inside uploaded video files must use one of the following codecs to ensure proper audio playback and preview generation:

Note: Multi-channel audio tracks (surround sound 5.1 or greater) are automatically downmixed to high-quality stereo for web playback. If a video uses an unsupported proprietary or uncompressed broadcast codec, Frontify will store the file securely, but a preview thumbnail and playback stream will not be generated automatically.

Upload time depends on file size, number of assets, and your connection speed. We recommend that you keep your browser tab open (you can navigate within Frontify), avoid simultaneous large uploads in multiple tabs, and check available storage in the Analytics section under Storage.

If your upload is stuck on “Processing” for a long time, contact the Frontify Support Team. For information about uploading templates, please refer to this Help Article.

To invite users, navigate to the team icon within a library and send an invitation with Editor permission level. You can also send an invite in the Access management section within the Libraries tab.