The Newsletter tool lets you create and send branded emails to your Frontify users without leaving the platform. If you don't have access, reach out to your Customer Success Manager to enable it.
How it's organized
Newsletters are structured in two levels. Newsletter Series are the top-level containers — think of them as campaigns or recurring sends for different teams or topics. Within each Series, you can create individual newsletters, and optionally group them into Folders to keep things tidy.
To get started, go to the Newsletters tab in the backend of your brand and click New to create your first Series.
Creating a newsletter
Once you've created a Series, click New inside it to start a newsletter. You'll be asked to name it and link it to a guideline — this determines which design styles and assets are available in the editor. The linked guideline can't be changed after creation, so make sure you select the right one.
Building your newsletter
The newsletter editor is 600px wide. You have four content blocks to work with:
Asset Block — inserts an image from your Frontify asset library at full width. Landscape images work better here since portrait images can take up a lot of vertical space.
Text Block — displays text using the type styles from your linked guideline.
Text & Image Block — places text and an image side by side. The image is 300px wide, so keep that in mind when choosing visuals.
Divider Block — adds a horizontal line to separate sections.
A note on fonts: custom fonts don't render reliably across most email clients. This is an industry-wide limitation, not specific to Frontify. For the most consistent results, use system fonts in your newsletter guideline.
Sender settings
Before sending, fill in the following fields:
Subject (required) — the email subject line recipients will see
Preview text (optional) — short text shown after the subject line in the inbox, but not in the opened email
Sender name (required) — the display name shown as the sender
Sender email (optional) — used as the reply-to address
By default, newsletters are sent from no-reply@frontify.com. If your newsletters are landing in spam, ask your IT team to whitelist this address.
For a custom sender address, there are two options. The recommended approach is domain verification — your IT team adds DNS records to verify your email domain, which gives you better deliverability, full DKIM/SPF/DMARC support, and the ability to use multiple sender addresses under the same domain. A lighter fallback is email verification, where a single address is verified by clicking a confirmation link. This requires no IT involvement but shows a via amazonses.com suffix in the from field.
For full setup instructions, see the Custom newsletter sender email article.
Choosing recipients
Recipients must be existing Frontify users who are logged in and have access to at least one project or guideline within your brand. Users with pending invitations can't be selected yet.
You can select recipients individually or by group. One thing to watch: if a user has access to your brand only through a Group (and wasn't directly invited to any project or guideline), they won't appear in the individual user selector. To make them selectable individually, invite them directly to at least one project or guideline in the brand.
By default you can send to up to 300 recipients. If you need to send to more, contact Support or your Customer Success Manager — the limit can be lifted, and it's automatically removed when a custom sender email is set up.
Users can opt out of newsletters at any time via their communication settings. If a recipient has opted out, they won't receive the newsletter even if selected. Note that opted-out users may still show as "sent" in the dashboard, so the reported numbers may not match actual deliveries.
Testing and sending
Use the Test button to send an exact preview to yourself or a small group before the real send. You can still edit after a test.
When you're ready, click Send. This action is irreversible — once a newsletter is sent, it's locked from further edits. Sent newsletters remain visible in the Series with their send date.
If you want to reuse a newsletter design, use the duplicate option (three-dot menu) to create a copy. This is handy for recurring sends with consistent layouts.
Analytics
After sending, open rates are shown as thumbnails on sent newsletters. You can see sent vs. opened counts per newsletter and per Series.
A couple of things to keep in mind: open rate tracking is based on pixel loading, which can cause rates to jump to 100% immediately if email clients pre-load images. Newsletter engagement is also not included in Frontify's main Analytics Dashboard — it lives only in the Newsletter tool itself.
What's not supported
Dynamic variables like
[Name]or[First Name]in newsletter content are not supported. All recipients see the same text.There's no public link or "view in browser" option for sent newsletters.
The linked guideline can't be changed after a newsletter is created.
Newsletter analytics aren't available in the main Frontify Analytics Dashboard.
Permissions
Account Admins can control who has access to create newsletters and series via Account Settings > Required Permissions > Create newsletters/series. Newsletters can also be shared with collaborators using the Team Invitation icon in the Power Bar.