Essentials is the new centralized space in Frontify for managing your brand’s most important elements, all in one place.
Instead of handling fonts, colors, and other assets separately in each guideline or template, you will be able to manage them at the brand level and have them available everywhere.
We are building Essentials step by step, starting with fonts.
Why Essentials matters
Your brand’s visual identity depends on consistent use of its core elements. Until now, managing those elements, starting with fonts, has been repetitive, time-consuming, and prone to inconsistencies.
With Essentials, you can:
Save time by uploading once and using everywhere
Stay consistent to keep your brand’s look and feel unified across every guideline and template
Simplify workflows without needing ZIP files for self-hosted fonts
Protect your brand by controlling access and ensuring licensing compliance from one central place
Fonts are just the first step. Colors will join Essentials later this year, followed by more elements to make brand management even easier.
What you can do today – Fonts
1. Add fonts at the brand level
a. Go to Brand → Essentials → Add fonts
Choose from:
Google fonts
Adobe fonts
System fonts
Self-hosted fonts
b. Upload and manage them centrally without re-adding fonts to every guideline
2. Delete fonts at the brand level
Click the trash icon next to a font
Confirm deletion
Remove single fonts or entire font families
3. Use fonts in guidelines
Works with Classic, Muse, or Custom themes
Go to your Guideline → Themes (PowerBar) → Typography → Main font → select your Essentials font
Not supported for legacy theme guidelines
4. Use fonts in templates
Currently supported for Figma templates
Access and permissions
Available to all Frontify customers
Manage permissions under Account → Required permissions → Create essentials
Roles include: Viewers (default), Editors, Owners, and Account admins
Current limitations
Guidelines must use Classic, Muse, or Custom themes
Template support is currently Figma only
Coming soon
Colors in Essentials later this year
Planned enhancements for fonts:
WOFF and WOFF2 support
Monotype font integration
Safe delete and replacement flow
Enhanced type styles menu
Ligature support
Advanced font licensing compliance
Best practices
Upload core brand elements at the brand level to ensure consistency everywhere
Assign permissions carefully to protect brand governance
Keep your library clean by removing unused or outdated elements
Essentials is your central hub for managing the core elements that define your brand. Starting with fonts and soon expanding to colors and beyond, Essentials helps you work faster, stay consistent, and maintain full control over your brand identity.