The Email signature generator is a community block that allows organizations to create, manage, and distribute consistent, on-brand email signatures, directly within Frontify.
1. Why use the Email signature generator?
Email signatures are one of the most widely used brand touchpoints, yet they’re often inconsistent, outdated, or manually maintained.
The Email signature generator helps organizations standardize email signatures across teams by offering a self-service solution that’s centrally governed in Frontify.
With this extension, customers can:
Ensure brand consistency across all employee email signatures
Save time by providing ready-to-use templates
Centralize control over layouts, content, and styling
Reduce manual work and avoid off-brand or non-compliant signatures
2. What is the Email signature generator?
The Email signature generator is a community block built by Frontify’s partner DPM (DieProduktMacher) and available in the Frontify Marketplace.
It enables viewers to generate email-client-compatible signatures using predefined layouts, DAM assets, and email-safe styling, all within Frontify.
3. What can you do with the Email signature generator?
The Email signature generator lets you:
Generate email-safe HTML: Creates email-client-compatible HTML using tables and inline styles for reliable rendering.
Build flexible layouts: Create multi-row and multi-column signatures using a table-based layout system.
Use DAM assets: Select one or multiple interchangeable images, such as logos, banners, or photos, directly from the Frontify DAM for each image element. Image selection is defined by editors. Viewers can only choose from the predefined assets and cannot upload their own images.
Customize text and styling: Adjust text size, color, alignment, spacing, dividers, and background colors. Font options are intentionally limited to a predefined set of email-safe fonts to ensure consistent rendering across email clients. Custom brand fonts from Frontify Essentials or Themes are not supported in this block.
Copy signatures in one click: Copy the formatted signature and paste it directly into your email client.
4. Who is this for?
Primary users
Brand Managers
Communications and Marketing teams
The Email signature generator is designed for viewers and is suitable for organizations of any size that want to standardize and govern email signatures.
5. How does it work?
The block is installed by an Admin via the Frontify Marketplace
After installation, it can be added to any regular guideline page via the block insert dialog
An editor creates a brand-compliant email signature template and configures which fields viewers can edit, locking non-editable block elements to enforce brand constraints. Editors also define which images and layout elements are available for viewers to use.
Viewers generate their signature and copy it to their clipboard
The signature can then be pasted directly into their email client
The setup is plug & play and requires no technical configuration.
6. Email compatibility
The generated signatures are designed to work across common email clients, including:
Outlook (Web, Windows, Mac)
Gmail (Web)
Apple Mail (macOS)
iCloud Mail (Web)
The output uses inline CSS and table-based layouts, with images hosted via the Frontify CDN. These technical requirements help ensure consistent display but limit advanced customization options such as custom fonts or responsive layouts.
To ensure universal rendering across major email clients, only JPG, PNG, or GIF image formats should be used. Other file formats may not be reliably supported. This applies to both image and social elements used within the signature block.
Email clients render HTML differently. Layout spacing and alignment may appear slightly different once pasted into an email client, particularly in Outlook (Windows desktop), which has stricter HTML and CSS rendering limitations.
7. Use cases
Common use cases include:
Sales & customer-facing teams: Create consistent, on-brand email signatures with logos, contact details, and social links.
HR and onboarding: Enable new employees to generate their email signature without IT support.
Campaign or event signatures: Add temporary banners or calls-to-action for campaigns or events.
8. Best practices for effective email signatures
Keep it concise
Include only essential details (name, title, phone, email, website). Avoid unnecessary quotes, long disclaimers, or excessive visual elements.
Create clear hierarchy
Make the employee’s name most prominent. Limit font sizes and colors to maintain a clean, professional look.
Use images carefully
Use optimized JPG, PNG, or GIF files only. Keep logos, banners, and social icons appropriately sized to avoid clutter.
Test before rollout
Email clients render HTML differently. Test signatures in multiple environments before launching company-wide.
Be sure to test in Outlook (Windows desktop), as it has stricter HTML and CSS rendering limitations than many other email clients.
Govern campaign elements
Assign ownership and define start/end dates for temporary banners to prevent outdated content.
9. Limitations and important notes
Only table-based layouts are supported (no responsive column layouts)
Signatures must be manually copied and pasted
There is no direct installation into email clients
Custom brand fonts are not available. Only predefined email-safe fonts can be used to ensure compatibility across email clients.
Some styling elements, such as internal social icon sizing and default padding within social elements, are predefined and cannot be fully customized.
How signatures are applied in shared inboxes depends on the configuration of the email client or support platform used, and not on the block itself.