Analytics Dashboard – Overview

Learn more about the brand performance throughout your whole Frontify environment.

Lorenzo Orazi avatar
Written by Lorenzo Orazi
Updated over a week ago

The Analytics Dashboard is an Enterprise feature. It is only accessible to Frontify Admins, but they can grant access to every Frontify user (more info here).

Please contact your Customer Success Manager for further information, or ask your Frontify Admin to get access.

Every brand using Frontify is equipped with analytical tools to track its performance via insights into the usage of the brand content throughout its whole environment.

You'll find a valuable content usage overview showing how it's directly impacting the brand's performance. It allows you to pinpoint data that will help anticipate risks and opportunities in the future or act upon assets, documents, or even guideline content with low performance.

Table of Contents

Analytics Dashboard – Overview

(Access: for Account Admins only)

The Analytics Dashboard gives you powerful insights into the performance of the brand for different themes:

(1) Platform Analytics

(2) Guidelines Analytics

(3) Asset Analytics (Deep dive on Asset Analytics)

(4) Search Insights (Deep dive on Search Insights)

Please find more information about these four themes in the following illustration:

How to access

You can reach the Analytics platform through the user menu. Frontify Admins can also extend permissions to Frontify users and user groups (get more info here).

Included metrics and insights

Let's dive into the main parts of the Analytics Dashboard. The dashboard provides you with the following metrics:

  • Tab 1: Users

  • Tab 2: Storage

  • Tab 3: Guideline Traffic

  • Tab 4: Asset Usage

  • Tab 5: Publisher (if available on your plan)

  • Tab 6: Library Searches

  • Tab 7: Guidelines Searches

These sections will give you a detailed insight into different aspects of the usage and focus specifically on specific areas of the platform.

Important notes before you start:

a) Make sure to select the right Brand & Date-Range

  • Filter by Brand: This allows you to measure brand performance and shows data for all the brands you have or individual ones helping you establish a benchmark.

  • Filter by Date: This allows you to pick the exact dates you'd wish to find data. We provide some quick selections, but it's also equipped with a section to select custom time ranges.

b) Be aware of how up-to-date your data

Depending on the icons that follow the data, you can tell whether the data is measured in real-time or gathered at different frequencies (hover over the icon to see this information)

In the following section, we provide more detailed information about the specific tabs of the Analytics Dashboard.

1 – 'Users' tab: Insight into the platform across the board

Learn more about the engagement of your users. In the users' tab, you will find user-specific charts and insights about:

  • Active users (excluding public users): Of all logged-in users, the number that has been active

  • Average Monthly active users: Refers to monthly active users (MAU). That's defined as a logged-in user who has accessed Frontify via browser or desktop app and has performed a minimum of one specific action, including searching, viewing, and downloading content at least once in a calendar month. It's calculated as an average of the last six months.

  • Authors: The number of occupated seats

You'll notice that the top key metrics are either highlighted in green or in red:

  • Green shows a growth trend

  • Red shows a downfall trend

This information helps you understand the past data, provides you with insights into the future, and supports you in identifying correlations. These trends are based on the filters that have been set on the top of the dashboard:

  • Brand: Select the brand you want

  • Country: Select the country you want analytics from. The filter takes into consideration the user's IP to determine the country.

  • User: Select a user category to view the adoption & engagement of the platform. You can pick a group you created (groups are being tracked on events only after they have been created), or you can even segment by email domain.

  • Calendar: You can pick the time interval you want to.

The detailed graphs that follow provide a visual representation of the metrics you have selected in the filters over a certain period.

Learn more about the Geo Location of active users – World Map

Understanding the engagement of Frontify users at the global, regional, and country-level is offering helpful insights into how brand engagement differs across teams and people. This data can drive your decision on brand management by seeing the people's engagement with the brand.

The world map visualization can be found within the user tab and visually represents the number of active users (=subset of visitors) based on their geographical location. This information is helpful in optimizing your brand management approach on a local- and global scale.

Key features of the dynamic & interactive World Map

  • Visualization of user engagement (Active Users)
    The map allows you to browse through your active user data at a global, regional & local level to understand the internationalization of your platform.

  • Multiple zoom levels (Learn more about specific regions & countries)
    Once zoomed in – you can start exploring the user engagement on a more granular level, e.g., did my remote offices interact with the platform actively? How do active users differ from remote locations compared to the headquarter?

  • A final note about the data set accuracy
    We do track active users (not visitors). Note that the same user may have been engaged in multiple country regions and therefore can be tracked various times.

2 – 'Storage' tab

Learn more about the storage of your Frontify platform. In the storage tab, you will find simplified platform metrics about storage use:

  • Storage usage over time

  • Storage space limit

Graph: The graph shows the usage over time, and with the use of the filters, you can have a drill-down of the usage. Helping you identify peak periods and how much storage has been used over some time.

3 – 'Guidelines Traffic' tab

Learn more about the engagement of your Guidelines. In the guideline traffic tab, you will find charts and insights related to your Brand Guidelines, such as:

  • Pageviews

  • Unique visitors*

  • Guideline traffic data

*Unique visitors include registered users with an account and external anonymous visitors, tracked using IP addresses.

Note that with respect to the User Tab, there are additional filter capabilities. It is possible to segment by:

  • User: Here, you have all the functionalities of the user tab, but in addition, you can also get insights from anonymous users

  • Guideline: You can pick the Guideline you want to analyze, but before you need to specify your Brand (first filter)

  • Language: You can learn the performance of local guidelines segmenting by languages

The data is displayed in different charts:

  • Line chart: The chart gathers information from pageviews with unique visitors to show the engagement level of the Guidelines.

  • Stacked bar graph: The graph shows information from the individual brand, guidelines, documents, and page measured by page views and unique visitors. In this graph, you can visualize all of the top or bottom ten performing elements and click directly on one of them to be redirected to the element itself.

  • Traffic By: The table details the different brands, guidelines, documents, or pages with their exact location and traffic generated. This data can be exported using the ‘Download CSV’ button on the top right-hand corner of the table and used in your preferred data analysis tools to segment the data further. You can either perform a regular download or get an extended download that includes views and unique visitors by country and language.

Please be aware that for consistency reasons, we treat cover pages and library guideline pages as same as documents and pages; hence, respective views and unique visitors are shown at both document and page levels.

Search: Gives you the option to search for specific documents in your platform for further drill-down of information.

4 – 'Assets Usage' tab

Learn more about the engagement of your assets. In the asset tab will find asset-related charts and insights about:

  • Total Assets

  • Asset Views and Downloads*

  • External Usage

*Asset views and downloads: Public and registered users with an account.

The data is displayed in different charts, as follows:

  • External usage: Data that reflects the usage of assets externally, such as with integrations. It means that, e.g., if an asset is used through one of our (CMS) integrations and placed on a public website, we can track the usage of that asset on that specific website.

  • 1st Line Graph: This shows a high-level comparison between views and downloads of assets. Pie chart: This provides insight into activity levels in the different areas of the platform. You can view the chart in terms of Views and Downloads using the options on the top right-hand corner of the chart.

  • 2nd Line Graph: This shows further insights into the total assets over time and the total amount stored in your platform.

The data is displayed in different charts:

  • Asset views & downloads over time: The chart gathers information from asset views and downloads over time by logged-in users to display the assets' engagement level.

  • Activity breakdown: This pie chart shows where the assets that have been viewed are stored. If you switch to the Downloads chart, this shows you where the assets that have been downloaded are stored.

  • Total assets over time: This chart shows you the total number of assets stored in your Frontify platform.

Same as the Guidelines, we provide a deeper understanding of the individual assets used. The table includes information about an asset's views, downloads, and CDN requests. With the ability to export the data for further analysis.

Depending on the user's permissions level, you can click on the specific asset in this table. It will redirect you to the location of the asset at an asset-level view and with access to the Asset level analytics. (Information on asset Level analytics further in this article).

5 – 'Template usage' tab

Learn more about the usage of Templates & Publications. In the Template Usage tab, you can track all the created publications:

  • Publications are produced over a timeline chart

  • Limit of created publications under the license

6 – 'Library Searches’ tab

Learn more about Library search results. In the Library Searches tab, you will find charts, tabs, and metrics about

  • Total Searches / Total Searches with no results

  • Library searches over time

  • Search comparison by Library

  • Library searches by keyword and filter

Library Searches along with Guidelines Searches are part of Search Insights. Library Searches gives an overview of what users are searching in the Frontify Libraries.

Through charts, metrics, and tables, you can understand the engagement of your Library down at the document level and examine the top-performing search terms but also the search terms with no results.

We strongly recommend looking at this help article that explains every chart, metric, and table in detail.

7 – 'Guideline Searches’ tab

Learn more about Guidelines Searches results. In the Guidelines Searches tab, you will find charts, tabs, and metrics about:

  • Total Searches / Total Searches with no results

  • Click-through Rate

  • Guideline searches over time

  • Search comparison by Guideline

  • Guideline searches by keyword and filter

The Guideline Searches tab gives similar information compared to Library Searches with the add-on of the Click-Through-Rate - the percentage of tracked searches that generated at least one click on a result as of today.

If you want to know more, we recommend reading this help article.

In case you have any further questions, please don't hesitate to contact our support team.

Did this answer your question?