About Analytics Dashboard
Analytics Dashboard is an Enterprise feature that provides visibility into how people interact with your Frontify environment. By combining usage, engagement, search, and content performance data, Analytics Dashboard helps you understand how your brand assets, guidelines, templates, and libraries are being used over time.
Analytics Dashboard is available to Frontify Admins by default. Admins can also grant access to other users and user groups as needed (see here for more information).
If you would like access to Analytics Dashboard, please contact your Frontify Admin or Customer Success Manager.
What you can learn from Analytics Dashboard
Analytics Dashboard helps answer questions such as:
How actively are users engaging with Frontify?
Which guidelines, assets, and templates are being used most frequently?
How is adoption evolving over time?
What content is performing well, and what content may need attention?
What are users searching for, and where are they encountering gaps?
These insights help teams make informed decisions about content strategy, governance, adoption, and overall brand management.
How to access Analytics Dashboard
You can access Analytics Dashboard from the user menu in Frontify.
Frontify Admins can also grant Analytics Dashboard access to individual users or user groups. Learn more about permissions here.
Included metrics and insights
Analytics Dashboard is organized into four main areas:
Platform Analytics: Monitor adoption, user activity, and storage usage across your Frontify environment.
Guidelines Analytics: Understand how users interact with your guidelines, documents, and pages.
Asset Analytics: Measure asset engagement through views, downloads, and external usage.
Search Insights: Analyze what users search for and identify opportunities to improve content discoverability.
Before you begin
To get the most accurate insights, make sure you have selected the appropriate filters before reviewing your data.
Brand filter: The Brand filter allows you to analyze performance across all brands or focus on a specific brand. This can help you compare performance and establish benchmarks.
Date filter: Use the Date filter to analyze performance over a predefined or custom time period.
Data freshness: Analytics data may be updated at different intervals depending on the metric. Hover over the information icons within Analytics Dashboard to see how frequently a specific metric is refreshed.
You can also export chart data using the CSV export option available throughout the dashboard.
Platform / Users
The Users tab provides insights into user adoption and engagement across your Frontify environment.
Available metrics include:
Active users: The number of logged-in users who actively interacted with Frontify during the selected time period.
Average monthly active users: The average number of monthly active users (MAU) over the last six months. A monthly active user is a logged-in user who accesses Frontify through the browser or desktop application and performs at least one tracked action, such as viewing, searching, or downloading content.
Licensed monthly active users: The number of monthly active users included in your subscription.
Users over time: A view of how user activity evolves throughout the selected date range.
Active users by country and region: A geographical breakdown of active users. By default, Analytics Dashboard displays country-level data. Selecting a specific country automatically updates the visualization to display regional data where available.
Country and region by active user (World Map): A visual representation of active users by geographic location.
Filtering user analytics
The Users tab supports the following filters:
Country: Filter analytics by country. Frontify determines a user's country using IP-based geolocation. Organizations using corporate VPNs, proxy servers, Zscaler, or similar network infrastructure may see differences in country attribution depending on their network configuration.
If your organization relies heavily on country-level analytics and uses corporate proxy infrastructure, you can work with Frontify to improve reporting accuracy. Your IT or network team can provide a list of trusted proxy IP addresses, which Frontify can use to better identify user locations. Please contact Frontify Support or your Customer Success Manager if you believe this applies to your organization.
User: Filter analytics by user segment. You can analyze engagement by user group or email domain to better understand adoption across teams and audiences.
Understanding trends
Key metrics may display positive or negative trends:
Green indicates growth compared to the previous period.
Red indicates a decline compared to the previous period.
These indicators help you identify changes in adoption and engagement over time.
Understanding Geo location reporting
Understanding geographic engagement can help identify adoption patterns across regions, teams, and offices.
The World Map visualizes active users based on their estimated geographic location and allows you to explore engagement at global, regional, and local levels.
How country information is determined
Frontify uses IP-based geolocation to estimate a user's country for country-level analytics reporting.
For most traffic, country attribution is determined using a single public IP address. In some enterprise environments, requests may pass through corporate VPNs, proxy servers, Zscaler, or similar networking solutions before reaching Frontify. These technologies can affect how a user's country is identified and may influence the country shown in Analytics.
If your organization relies heavily on country-level analytics and uses corporate proxy infrastructure, your IT or network team can provide Frontify with a list of trusted proxy IP addresses to help improve country attribution accuracy. Please contact your Customer Success Manager if you believe this applies to your setup.
What you can explore in the World Map
Active user distribution: Understand where active users are engaging with Frontify across countries and regions.
Regional drill-down: Zoom into countries and regions to gain a more detailed view of adoption and engagement patterns.
Data accuracy and privacy
Analytics Dashboard tracks active users, not visitors.
Because users may access Frontify from multiple locations, the same user can appear in more than one geographic region.
Country information is estimated using IP-based geolocation and should be considered an approximation rather than a precise location. Accuracy may vary depending on internet service providers, network routing, VPNs, proxy servers, and other networking technologies.
Frontify uses IP-based geolocation in the interest of protecting user privacy and does not use precise location tracking.
Thanks for taking the time to go through this article. If there's anything else we can help with, please feel free to contact our support team.