Analytics Dashboard – Overview

Learn more about the brand performance throughout your whole Frontify environment.

Updated over a week ago

The Analytics Dashboard is an Enterprise feature. It is only accessible to Frontify Admins, but they can grant access to every Frontify user (more info here).

Please contact your Customer Success Manager for further information, or ask your Frontify Admin to get access.

Every brand using Frontify is equipped with analytical tools to track its performance via insights into the usage of the brand content throughout its whole environment.

You'll find a valuable content usage overview showing how it's directly impacting the brand's performance. It allows you to pinpoint data that will help anticipate risks and opportunities in the future or act upon assets, documents, or even guideline content with low performance.

Table of Contents

Analytics Dashboard – Overview

(Access: for Account Admins only)

The Analytics Dashboard gives you powerful insights into the performance of the brand for different themes:

(1) Platform Analytics

(2) Guidelines Analytics

(3) Asset Analytics (Deep dive on Asset Analytics)

(4) Search Insights (Deep dive on Search Insights)

Please find more information about these four themes in the following illustration:

How to access

You can reach the Analytics platform through the user menu. Frontify Admins can also extend permissions to Frontify users and user groups (get more info here).

Included metrics and insights

Let's dive into the main parts of the Analytics Dashboard. The dashboard provides you with the following metrics:

  1. Platform

    1. Users

    2. Storage

  2. Usage

    1. Guideline Traffic

    2. Asset Usage

    3. Template Usage

  3. Search

    1. Guideline Searches

    2. Library Searches

These sections will give you a detailed insight into different aspects of the usage and focus specifically on specific areas of the platform.

Important notes before you start:

a) Make sure to select the right Brand and the date range

  • Filter by Brand: This allows you to measure brand performance and shows data for all the brands you have or individual ones, helping you establish a benchmark.

  • Filter by Date: This allows you to pick the exact dates you wish to find data. We provide some quick selections, but it's also equipped with a section to select custom time ranges.

b) Be aware of how up-to-date your data

Depending on the icons that follow the data, you can tell whether the data is measured in real-time or gathered at different frequencies (hover over the icon to see this information)

You can also export the Analytics chart data with the CSV download button next to each chart; for more information, read here.

In the following section, we provide more detailed information about the specific tabs of the Analytics Dashboard.

Platform / Users

Learn more about user engagement. In the users' tab, you will find user-specific charts and insights about:

  • Active users (excluding public users): Of all logged-in users, the number that has been active

  • Average Monthly active users: Refers to monthly active users (MAU). That's defined as a logged-in user who has accessed Frontify via browser or desktop app and has performed a minimum of one specific action, including searching, viewing, and downloading content at least once in a calendar month. It's calculated as an average of the last six months.

  • Licensed monthly active users: The monthly active users you paid for.

  • Users over time: The evolution of your platform's users over time.

  • Active users by country and region: Active users’ geographical distribution. The default chart shows country data; however, if you select a country from the top-left filter, the chart automatically updates, showing the regional distribution.

  • Country and region by active user - World map; more details are below.

You'll notice that the top key metrics are either highlighted in green or in red:

  • Green shows a growth trend

  • Red shows a downfall trend

This information helps you understand the past data, provides you with insights into the future, and supports you in identifying correlations. These trends are based on the filters that have been set on the top of the dashboard:

  1. Brand: Select the brand you want

  2. Calendar: You can pick the time interval you want to.

  3. Drop-down “Filters” menu. This allows you to select either

    1. Country: Select the country from which you want analytics. The filter takes into consideration the user's IP to determine the country.

    2. User: Select a user category to view the adoption & engagement of the platform. You can pick a group you created (groups are being tracked on events only after they have been created), or you can even segment by email domain.

The detailed graphs that follow provide a visual representation of the metrics you have selected in the filters over a certain period.

You can select the graph/table you want data from in the section menu on the left-end side.

Learn more about the Geo Location of active users – World Map

Understanding the engagement of Frontify users at the global, regional, and country level offers helpful insights into how brand engagement differs across teams and people. This data can drive your decision on brand management by assessing the people's engagement with the brand.

The world map visualization can be found within the user tab and visually represents the number of active users (=subset of visitors) based on their geographical location. This information is helpful in optimizing your brand management approach on a local- and global scale.

In the world map, you can see:

  • Visualization of user engagement (Active Users)
    The map allows you to browse through your active user data at a global, regional & local level to understand the internationalization of your platform.

  • Multiple zoom levels (Learn more about specific regions & countries)
    Once zoomed in – you can start exploring the user engagement on a more granular level, e.g., did my remote offices interact with the platform actively? How do active users differ from remote locations compared to the headquarters?

  • A final note about the data set accuracy and privacy
    We do track active users (not visitors). Note that the same user may have been engaged in multiple country regions and therefore can be tracked various times. That’s why, in the above example, you see 207 users in Switzerland, but when you zoom in, the number is higher.

    The geolocation information is extracted from the IP addresses. The obtained is known as not being extremely accurate, but we take this approach in the interest of the privacy of our users.

Platform / Storage

Learn more about the storage of your Frontify platform. In the storage tab, you will find simplified platform metrics about storage used over time and by category, such as:

  • Storage used/limit

  • Storage usage over time

  • Storage usage by brand

  • Storage usage by category

Graph: The graph shows the usage over time, and with the use of the filters, you can have a drill-down of the usage. Helping you identify peak periods and how much storage has been used over some time.

Usage / Guidelines Traffic

Learn more about the engagement of your Guidelines. In the guideline traffic tab, you will find charts and insights related to your Brand Guidelines, such as:

  • Pageviews

  • Unique visitors*

  • Guideline traffic over time

*Unique visitors include registered users with an account and external anonymous visitors, tracked using IP addresses.

Note that with respect to the Users Tab, there are additional filter capabilities. It is possible to segment by:

  • User: Here, you have all the functionalities of the user tab, but in addition, you can also get insights from anonymous users

  • Guideline: You can pick the Guideline you want to analyze, but before you need to specify your Brand (top-right filter)

  • Language: You can learn the performance of local guidelines segmenting by languages

The data is displayed in different charts:

  • Traffic over time (line chart): The chart gathers information from pageviews with unique visitors to show the engagement level of the Guidelines.

  • Traffic comparison by (stacked bar graph): The graph shows information from the individual brand, guidelines, documents, and page measured by page views and unique visitors. In this graph, you can visualize all of the top or bottom ten performing elements and click directly on one of them to be redirected to the element itself.

  • Traffic By (table): The table details the different brands, guidelines, documents, or pages with their exact location and traffic generated. This data can be exported using the ‘Download CSV’ button on the top right-hand corner of the table and used in your preferred data analysis tools to segment the data further. You can perform a regular download or get an extended one that includes views and unique visitors by country and language. The search gives you the option to search for specific documents on your platform for further information drill-down.

Please be aware that for consistency reasons, we treat cover pages and library guideline pages the same as documents and pages; hence, respective views and unique visitors are shown at both document and page levels.

Usage / Assets Usage

Learn more about the engagement of your assets. In the asset tab, you will find asset-related charts and insights about:

  • Total Assets

  • Asset Views and Downloads*

  • External Usage

*Asset views and downloads: Public and registered users with an account.

The external usage data reflects the usage of assets externally, such as with integrations. If an asset is used through one of our integrations, we can track:

  1. What kind of integration it is

  2. The number of events (downloads and views) associated with that tool

The data is displayed in different charts:

  • Asset views & downloads over time: The chart gathers information from asset views and downloads over time by logged-in users to display the assets' engagement level.

  • Total assets over time: This chart shows the total assets stored in your Frontify platform.

  • Activities by country/region: The chart will help get insights into asset views and downloads by country or region over time. If the top-right filter is set to a country, the chart automatically displays the regions of that country.

  • Activity by location: This pie chart shows where the assets that have been viewed are stored. Switching to the Downloads chart shows you where the assets that have been downloaded are stored.

  • Performance per Asset: Same as the Guidelines, we provide a deeper understanding of the individual assets used. The table includes information about an asset's views, downloads, and CDN requests, with the ability to export the data for further analysis. Depending on the user's permissions level, you can click on the specific asset in this table. It will redirect you to the location of the asset (information on asset-level analytics further in this article).

Usage / Template usage

Learn more about the usage of templates and publications. In the Template Usage tab, you can track:

  • The publication created

  • The template usage over time

Search / Guideline Searches

In the Guidelines Searches tab, you will find charts, tabs, and metrics about:

  • Total Searches / Total Searches with no results

  • Click-through Rate

  • Guideline searches over time - graph

  • Search comparison by Guideline - bar chart

  • Guideline searches by keyword - tab

Guidelines Searches, along with Library Searches, are part of Search Insights. Guidelines Searches gives an overview of what users are searching in the Frontify Guidelines.

Through charts, metrics, and tables, you can understand the engagement of your Guidelines down at the document level and examine the top-performing search terms but also the search terms with no results.

If you want to know more, we recommend reading this help article.

Search / Library Searches

Learn more about Library search results. In the Library Searches tab, you will find charts, tabs, and metrics about

  • Total Searches / Total Searches with no results

  • Library searches over time - graph

  • Search comparison by Library - bar chart

  • Library searches by keyword and filter - tab

The Library Searches tab gives information similar to that of Guideline Searches.

We strongly recommend looking at this help article that explains every chart, metric, and table in detail.

And that’s already it. Thanks a lot for taking the time to go through this article. In case you have any further questions, please don't hesitate to contact our support team.

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