This is an Enterprise feature, please contact your Customer Success Manager for further information.

Every brand using Frontify is equipped with analytical tools to track their brand performance via insights into the usage of the brand content throughout their whole environment.

You’ll find a valuable content usage overview, showing how it’s directly impacting the performance of the brand. This allows you to pinpoint data that will help anticipate risks and opportunities in the future or act upon assets, documents, or even guideline content that has low performance.

Here’s where you’ll find analytical data:

  1. Brand Analytics Dashboard - Insights into the performance of the brand at every level – platform, guidelines, and assets.

2. Asset Analytics View - Insights into individual asset metrics.

An Overview Brand Analytics Dashboard

The Analytics Dashboard is only accessible to Account Admins through the user menu.

Let’s dive into the main parts of the Analytics Dashboard:

Metrics Measured in the Analytics

The Analytics dashboard provides you metrics about:

  • Users

  • Storage

  • Guideline Traffic

  • Asset Usage

  • Publisher (if available)

These sections will give you a detailed insight into different aspects of the usage and let you focus specifically on certain areas of the platform.

1. Users Tab


  • Filter by Brand: This allows you to measure brand performance and shows data for all the brands you have or individual ones helping you establish a benchmark.

  • Filter by Date: This allows you to pick the exact dates you’d wish to find data of. We provide some quick selections, but it’s also equipped with a section to select custom time ranges.

In the Users tab you will find user-specific charts and insights about:

  • Active users (excluding public users)

  • Average Monthly active users

  • Licensed Monthly active users

The data available in the dashboard will automatically show the information that is applicable to your license.

You’ll notice that the top key metrics are either highlighted in green or in red:

  • Green shows a growth trend.

  • Red shows a downfall trend.

This information helps you understand the past data, provides you insights into the future and supports you in identifying correlations. These trends are based on the filters that have been set on the top of the dashboard.

How up to date is the data?

Depending on the icons that follow the data, you can tell whether the data is measured in real-time or gathered at different frequencies.

The detailed graphs that follow provide a visual representation of the metrics you have selected in the filters over a certain period of time.

2. Storage Tab

In the storage tab you will find simplified platform metrics about storage use:

  • Storage usage over time

  • Storage space limit

Line Graph: The graph that follows shows the usage over time and with the use of the filters you can have a drill-down of the usage. Helping you identify key periods and how much storage has been using over a period of time.

3. Guideline Traffic Tab

In the guideline traffic tab, you will find charts and insights related to your Brand Guidelines, such as:

  • Pageviews

  • Unique visitors

  • Guideline traffic data

*Unique visitors include registered users with an account and external anonymous visitors, these are tracked using IP addresses.

The data is displayed in different charts:

  • Line chart: The chart gathers information from Pageviews with unique visitors to show the engagement level certain Guidelines might have.

  • Stacked-bar graph: The graph shows information from the individual guidelines with the page views and unique visitors. In this graph, you can visualize all of the guidelines, top or bottom 5 performing ones.

  • Traffic By Page: The table details the different pages within all the guidelines with their exact location and traffic generated. This data can be exported using the ‘Download CSV’ button on the top right-hand corner of the table and used in your preferred data analysis tools to further segment the data.

Please keep in mind that here we have a limitation of only being able to export the top 100 depending on your filter/ sorting preferences for now.

Search: Gives you the option to search for specific pages in your platform, for further drill-down of information.

4. Asset Usage Tab

In the asset tab will find asset-related charts and insights about:

  • Total Assets

  • Asset Views and Downloads*

  • External Usage

*Asset views and downloads: Public as well as registered users with an account.

The data is displayed in different charts, as follows:

  • External usage: Shows data that reflect the usage of assets externally, such as with integrations. This means that e.g. If an asset is used through one of our (CMS) integrations and placed on a public website, then we are able to track usage of that asset on that specific website.

  • 1st Line Graph: This shows a high-level comparison between views and downloads of assets. Pie chart: This provides insight into activity levels in the different areas of the platform. You have the option to view the chart in terms of the Views but also Downloads using the options on the top right-hand corner of the chart.

  • 2nd Line Graph: This shows further insights into the total assets over time, the total amount of assets stored in your platform.

Same as guidelines, we provide a deeper understanding of the individual assets being used. The table provides information about Views, downloads, and CDN requests by an asset. With the ability to export the data for further analysis.

Depending on the level of permissions for the user you will be able to click on the specific asset in this table and it will redirect you to the location of the asset at an asset level view and with access to the Asset level analytics. (Information on asset Level analytics further in this article)

5. Publisher Tab

(Only available to accounts with the Publisher plan)

In the publisher tab you can track all the created publications:

  • Publications created over timeline chart.

  • Limit of created publications in accordance with the license

Asset Analytics View

The asset analytics view contributes an additional source of information for specific assets.

Asset-specific usage data can be accessed by editors and owners of the asset by opening the asset and clicking on the analytics icon on the PowerBar.

Any asset stored in Frontify either in your Libraries or Projects, has the Analytics View, including different image formats.

In this view, the information that is tracked is:

  • Assets views and downloads
    Here you will see many times an asset has been viewed and downloaded in a specific location of Frontify e.g. Brand Guidelines. If given the permissions, you would have access to where the asset has been added within the different Guidelines, giving you a direct link to where the asset is exactly located by clicking on it.

  • External Asset Usage:
    This section shows you how many times an asset has been used externally in a specific location e.g. Company website.
    Note: We surface external usage as # of requests which is an aggregation of views and downloads since we technically can't distinguish views and downloads for external tracking (CDN) events.

  • Usage & Adoption of the integration ecosystem
    This shows how many views and downloads are generated e.g. From assets surfaced by any integration.
    Note: There might be some external tracking (CDN) events that don't originate/ we can't associate with one of our integrations. Those will be populated within the 'Other' section.

  • Statistics on specific filters:
    This shows the internal and external usage stats by filtering for a specific version of an asset and/or timeline to increase the meaningfulness of the stats.
    Note: The timeline and version filter are conditional, meaning that based on the user selection, filter capabilities will be adjusted automatically to prevent any filter conflicts so we can ensure to provide meaningful stats.

Further Information on Analytics:

What is considered an "asset view"?

An asset view is counted only when an asset is opened in detail view in either front-end or back-end. In other words, if the assets are listed in your Brand Guidelines and you view this page without clicking on the asset to open it, this is not counted as asset view.

Do we track anonymous/public users?

Yes, we do, based on IP address. No cookies are involved.

How is an "active user" defined

An active user is any user that performed an active event within the given/ selected time period.

Are people using our integrations e.g. Contentful, Figma, etc. contributing to the number of active users?

It depends. Users of the Desktop App do not count towards active users. For all other integrations, we currently can't track usage on a user-level which is why users of those aren't counted towards active users. We however aim to track all integrations consistently in the future.

Are the insights displayed in real-time?

No, we refresh the data once per day.

Feel free to contact us for further information regarding Analytics.

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