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Salesforce Integration for Frontify
Salesforce Integration for Frontify

Learn how to use your Frontify images within the Salesforce Marketing Cloud

Updated over a week ago

To start using the Salesforce Integration, you need to go through the installation process that you find here.

Get in touch with your CSM or Support to start using this integration

Connecting Frontify to Salesforce Marketing Cloud enables everyone to keep up with the growing demand for content across channels. Thanks to this newborn integration, Frontify users can use the Frontify Finder to browse and pull the right images directly on the Marketing Cloud Platform.

Use Salesforce Content Builder with Frontify images.

Let’s connect Frontify and Salesforce Marketing Cloud and see this integration in action.

To import some Frontify images into Salesforce, open your browser (please do not use your browser in private/incognito mode) and login into your Marketing Cloud. Then, go to the Content Builder icon that you find at the top of your screen.

To design a new block pulling images directly from your Frontify libraries, click the create button at the top-right of your screen and select the Frontify block.

If the block is not visible, check if the package has been created and you have the access rights to use the Package, or contact your Administrator. Please refer to the installation guide for more information.

Then you should undergo the login procedure if it’s the first time you log in.

The Setup Panel will open up. It consists of four controls:

  1. Frontify Finder button - when the button is clicked, the standard Frontify Asset Picker - Frontify Finder - is opened in a pop-up window.

  2. Display options picker - the control determines the mode of displaying a selected image in Marketing Cloud content.

  3. Size slider - the control complements the Display Options picker by setting the specific size of a selected image.

  4. Alternative text input - the control is used for setting the alternative text on a selected image.

Tapping the Frontify Finder button will open up the Frontify Asset Picker. You can select the image you want to display on the Salesforce Marketing Cloud environment.

Then you can use the left-hand Display options picker panel to adjust the image as you prefer. You have the following display options:

  • Fit to width. The image is scaled to the width available within the content block.

  • Fit to height. The image is scaled to the height available within the content block. Please note that "fit to height" is an experimental setting. The content block in Marketing Cloud is not height-aware. In other words, the height of the content block is always the height of the image. The slider control has been introduced as a workaround to make "fit to height" possible.

  • Cover. The image is fit into the content block size by clipping the sides of the image (to prevent squishing the image).

Save and name the picture.

You will see your image in the Content Builder dashboard so you can use it in Salesforce Marketing Cloud.

Use Frontify images for your marketing emails.

You can also rely on your Frontify images to build unique marketing emails. First, go to the Content Builder dashboard and tap the top-right “create” button. Select “Email Message” from the drop-down menu.

Let’s say you want to create an email from a template, so you browse the one you like from the available ones.

After naming the email, you can place your asset directly in the template. There are two ways of doing that.

You can go to the content tab and then pick the image you previously uploaded from the list.

Alternatively, after deleting the email block you want to replace, you can drag and drop the Frontify custom block in the part of the email you want your image.

From there, pick the image you wish to, place it into the mail block, and adapt it at your convenience.

Streamline the content lifecycle with Frontify and Salesforce Marketing Cloud.

If you require further assistance or information, reach out to your CSM or the support team.

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