The media library provides a central place to store, organize, manage, and share your media assets in Frontify. It supports images and photography, videos and animations, audio files, documents, presentations, and other file types.

Create a media library within your brand to store and manage images, videos, audio files, documents, and other media assets in one place.

For more information about workflow templates and AI features, including AI auto-tagging, see Library creation settings in Getting started with libraries.

After creating your media library, you can update its name, description, color, and cover image. These details help teams identify and distinguish libraries in the Libraries overview. The selected color also provides a background for the library header when no cover image is set.

The overview page provides a snapshot of your media library, helping you monitor asset activity, identify popular content, and find assets that need attention.

Open your media library and select Overview to:

You can create custom metadata properties to organize assets and make them easier to find.

Once saved, configured properties are immediately available under Custom metadata in the asset details panel and during batch editing.

You can manage who has access to your media library and which AI-powered features are available.

Invite collaborators to your library and manage access for users and groups. For more information, see Getting started with libraries and User roles and permissions.

Some AI-powered features must first be enabled under Account → Libraries to activate Brand assistant in DAM and Enhanced image search for individual libraries.

Additional features have their own configuration options at the account level.

To upload media to your library, click on New in the top-right corner of your media library, then choose either Upload file or Upload folder.

Once uploaded, you can organize your assets using folders and collections. Folders help structure and manage your assets within the library, while collections let you group related assets for presentation on library pages in your guidelines.

To create a folder or collection, click on New in the top-right corner of your media library and choose New folder or New collection.

For detailed instructions on uploading assets, creating folders and collections, and adding assets to collections, see Add and manage library assets in Getting started with libraries.

You can perform actions on several assets at once instead of managing each file individually.

To select multiple assets, hover over an asset thumbnail and select its checkbox. A toolbar appears at the bottom of the screen with options to:

You can also access Edit and Assistant from the top-right corner of the library.

Duplicate detection helps you identify and review potentially duplicated files in your media library.

You can revisit previously reviewed duplicates under the Resolved tab.

For more information, see Asset duplicate detection.

You can update basic asset information directly from an asset’s thumbnail or open the asset to manage additional details.

Changes to pixel ratio, color space, and status are saved automatically. When changing the asset name, select the checkmark beside the field to save it. To change the asset preview, upload a new preview image.

Open an asset to access its details panel on the right. Expand the sections to manage metadata, legal information, lifecycle settings, tags, collections, download and display settings, and asset relations.

Expand the sections in the asset details panel to view and manage asset information and settings.

You can also update information for multiple assets at once by selecting them and choosing Edit from the bulk action toolbar.

The Metadata section contains standard file information and any custom metadata configured for your library.

Under Standard metadata, you can edit the asset’s name and description. You can also view information such as file type, size, resolution, creation date, and who added the asset.

Additional information includes:

For more information about managing asset metadata, see Metadata and tags in libraries.

Use Legal to manage an asset’s creator, copyright status, and copyright notice.

You can specify the creator, choose whether the asset is copyrighted, in the public domain, or has an unknown copyright status, and add a copyright notice.

Use Lifecycle to manage an asset’s workflow status and availability.

For more information, see Asset lifecycle and notifications.

Use Tags to search for existing tags or add new ones to help organize and find assets. Depending on your library configuration, tags may also be generated automatically using AI auto-tagging.

For more information, see Metadata and tags in libraries.

Use Collections to add an asset to one or more collections.

Search for an existing collection and select the + button to add the asset. You can also create a new collection directly from the panel and choose whether to display it on a connected library page.

Empty collections aren’t displayed on library pages until assets have been added.

Use Settings to manage an asset’s download protection, available download sizes, and display options.

Choose whether an asset inherits its download protection settings (Inherited), requires a download request (On request), or has no protection (None).

Download protection follows a hierarchy: Library → Folder → Asset.

Library settings provide the default, folder settings can override the library settings, and individual asset settings take precedence over both. When an asset is set to Inherited, it uses the protection setting of its containing folder, or the library if no folder-level setting applies.

Choose which sizes users can download, including Original, Small, Medium, and Large.

Configure the asset’s pixel ratio (1x, 2x, or 3x), color space (RGB, CMYK, or no color space), and preview image.

You can upload a custom preview image or adjust its focal point to control how the asset is displayed. Changing the preview doesn’t replace the original asset file.

For more information, see Asset download protection and Download sizes.

Use Relations to see where an asset is used, connect it to other assets, and manage supporting files.

For more detailed asset usage information, open the asset and select Analytics (graph icon) from the powerbar.

For more information, see Asset relations and Asset chooser.

You can share individual assets, folders, and collections using links, or download media in its original format or with supported cropping options.

You can share individual assets, folders, and collections using links. Individual assets also support CDN links and embed scripts.

To share an asset, open it and select Share in the top-right corner. Alternatively, select Share from the three-dot menu on the asset card.

Create and manage share links for individual assets, including password protection and expiration dates.

The sharing dialog has two tabs:

When a shared link expires, recipients can no longer use it to view or download the shared asset, folder, or collection. The original content remains unchanged in Frontify, and users with existing library access retain their permissions.

You can extend the expiration date or create a new link to restore external access.

For individual assets, open the Embed tab to access:

CDN stands for Content Delivery Network. These links let you deliver assets directly to external websites and applications.

Copy static or dynamic CDN links, or an embed script, to use assets on external platforms.

You can download individual assets or select multiple files to download together.

Open an asset and select Export in the top-right corner to choose from:

Custom cropping supports images up to 4096 pixels wide. Larger images are scaled down to this size when cropped.

You can download the cropped image to your device or copy the direct CDN link to that specific crop. Use the link to display the cropped image on a website or in a content management system (CMS) without downloading and re-uploading the file.

You can also download any asset directly from its three-dot menu on the asset card.

Select the checkboxes on the asset cards, then choose Download from the bulk action toolbar. The selected files are downloaded together in a ZIP file.

Depending on the library’s download protection settings, users may need to submit a download request before accessing an asset. Approval requirements and available download options are controlled through library and asset settings.

For more information, see Asset download protection and Download sizes.

You can configure library-wide settings to control how assets are displayed, managed, shared, and downloaded.

To access your media library settings, open your media library, select the three-dot menu in the top-right corner, and go to Library settings.

Access library-wide configuration options under General and Usage settings.

Under General, you can configure settings such as:

Under Usage, you can configure how assets are downloaded and how download requests are handled.

Available settings include:

Library-wide download protection settings establish the default. Folder-level and individual asset settings can override them.

For more information, see Asset download protection and Download sizes.

You can make media assets available in your brand guidelines by adding individual images to a page or connecting an existing media library.

In guideline edit mode, use an Image or Image grid content block to add images to a guideline page.

To make an existing media library available in a guideline:

Once connected, users can browse, search, and access assets through the library page.

For more information about configuring and using library pages, see Library pages.