Public sharing lets you share your guidelines with people who don’t have a Frontify account, such as external partners, agencies, or other stakeholders. You can share a public link and configure additional settings, including terms and conditions and audience targeting.
Availability: Targets are an Enterprise-only feature. If you do not see the Targets option, verify that your account has Enterprise licensing and that target groups have been configured in Access management.
Enable public sharing
Note: Only guideline owners and account admins can enable or disable public sharing. Once enabled, editors can view, copy, and share the public link.
Open your guideline and click Settings in the bottom-left corner of the powerbar.
In the General tab, scroll to Public link in the Access and sharing section.
Turn on Public link to allow people without a Frontify account to view your guideline.
Select Copy next to the public link URL to share it.
Note: Public links to guidelines, libraries, and projects can’t be password protected. Password protection is only available when sharing individual assets, collections, or folders. To stop public access to a guideline, turn off Public link in Settings or unpublish the relevant pages.
Require terms and conditions
You can ask visitors to agree to terms and conditions before accessing your public guidelines. This lets you communicate any requirements or restrictions that apply to viewing or using your brand content.
In Settings, open the General tab and scroll to Terms and conditions under Access and sharing.
Turn on Terms and conditions.
Enter your terms in the Message field so users can understand what they’re agreeing to. You can also customize the notice’s background color and add a shadow.
Configure the following options as needed:
Prevent user interaction: Block visitors from viewing or interacting with guideline content until they accept the terms. When this option is off, visitors can still access the content without accepting.
Redirect destination on decline: Enter the URL visitors should be redirected to if they decline the terms and conditions.
Configure target visibility
Public links don’t require users to sign in to Frontify. You can use targets to control which guideline content is visible through a public link, but anyone with the link can access the content made available to that link.
In the same Settings dialog, switch to the Targets tab.
Use the Restrict access using targets toggle to set what external viewers are allowed to see:
Setting | What the public viewer sees | Best for |
Toggle OFF | Everything. All content is visible, including targeted content. | General public guidelines where nothing needs to be hidden. |
Toggle ON (no targets selected) | Public content only. Shows only general content (set to All viewers) and hides all targeted content. | General external viewers who should not see sensitive or internal materials. |
Toggle ON (specific targets selected) | Public content + selected targets. Shows general content plus any content tagged with the selected targets. Content with other targets remains hidden. | Specific external audiences (such as a regional agency or partner). |
Important: Selecting a target in the public link settings makes content assigned to that target visible to anyone with the link. It does not restrict access to members of that target group.
If no specific targets are selected, public visitors can only see content available to All viewers. Only select additional targets when you intend to make that content publicly accessible.
To check what external visitors can see, open the public link in a private browsing window or log out of Frontify first. Your existing login may affect which content you can access.
For more information on creating and managing targets, see Targets for guidelines.
Security tip: If your guideline contains sensitive, internal, or market-specific content assigned to targets, always verify that the toggle under the Targets tab is turned ON before sharing the link. If it is left OFF, all targeted content is visible to anyone with the link.
Troubleshooting public sharing
Visitors can’t see a page or section
Check that the guideline and relevant pages or subpages are published. Draft content isn’t available to public viewers, even when they’re included in a target group.
Visitors can see content they shouldn’t
Check that Restrict access using targets is enabled and review the targets assigned to the content. Make sure All viewers hasn’t been selected unintentionally.
Search engine visibility
Frontify uses robots.txt to tell search engines not to index public guideline content. However, search engines may still discover public links shared on other websites. In some cases, the URL itself may appear in search results, even though the page content hasn’t been indexed. These results typically appear without a descriptive title or preview.