Main roles
Viewer
A Viewer can access the content after being invited to a page.
Editor
An editor can create and edit content. Depending on the account-level setting “Invite and change user permissions,” editors may also be allowed to invite additional editors or provide access to viewers.
If this permission is not granted at the account level, editors will not be able to invite users.
Editors can invite viewers and editors and may also adjust existing user permissions (e.g., upgrade a viewer to editor or downgrade an editor to viewer) within projects, guidelines, and libraries, if enabled.
Owner
An owner can edit and delete the complete Style Guide/Project and invite or remove other team members.
Additionally, if the “Invite and change user permissions” setting is restricted to owners, any user who holds owner rights in a project, guideline, or library will still be able to invite users, even if they are otherwise assigned an editor role.
Note: In the Frontify DAM, only owners can edit ‘Library Settings’ and ‘Usage Settings’ and in the Template Library, only owners can upload new templates.
Account Admin
Manages the account and has complete control of configurations and account details. Only admins can access User Management, Targets, and Groups settings. Admins should also take care to review smart groups and organizational configurations to prevent users from unintentionally gaining broader permissions. Verifying these settings can help maintain precise control over access.
Account admins can now control which roles are allowed to invite users through the “Invite and change user permissions” setting located under Account → Required permissions.
If provisioning is enabled at the account level, admins must still approve all invitations, including those initiated by editors.
Admin Limitations
While account admins have complete control over configurations and account details, their access has important limitations.
Access is not automatic. Admins must be explicitly invited to each project, guideline, or library by an owner or editor — being an admin does not grant automatic access. Admins without access to a specific project may encounter a 403 error.
Content editing requires a project-level role. Admin status alone does not grant editing rights. To create or modify content, or to perform actions like moving projects between brands, admins must be assigned the editor or owner role within that specific space.
Provisioning rules still apply. If provisioning is enabled, admins must approve all invitations and cannot bypass this workflow, even for invitations they initiate.
Note: Being assigned a role at the account level (e.g., viewer, editor, owner) does not automatically grant access to all projects, guidelines, or libraries. Users must be added to each specific space by an owner or editor to access its content. Users who are already in the environment but lack access to a specific project may encounter a 403 error.
Special roles
Additionally, practical techniques for using the dashboard can help streamline navigation for users. Once invited, users can utilize the dashboard to view all accessible projects and libraries, promoting efficient collaboration.
Translator (Style Guide only)
Using the language switcher, the translator makes your Style Guide multilingual by translating existing text. However, the translator cannot create new content.
Reviewer (Workspace only)
With viewer permission within the Workspace, the reviewer can give feedback and comment on guidelines and project assets.
Folder-level access (DAM only)
Folder-level access lets admins and editors invite users or groups to specific folders within a DAM library or project, without granting access to the full library. Invited users access their content through a dedicated Shared folders view and can only navigate within the folder they've been given access to.
There are three folder-level permission levels:
Can view — browse, search, and download assets within the folder. Read-only.
Can review — same as Can view, plus the ability to comment on assets.
Can edit — full contribution access: upload, edit, and delete assets, manage comments, and invite other users to the folder.
Folder-level permissions are additive — they can only grant access, not reduce permissions a user already holds at the library level. Users with Editor or Owner access at the library level retain full access to all folders regardless of any folder-level settings.
For a full breakdown of what each folder-level permission can do, see Folder-level access in Frontify.
User Roles Management (Admins only)
Account Settings
Account admins can define, in the account settings, who are allowed to create brands, guidelines, projects, and libraries. Account admins can also upgrade hooks based on their roles. To further refine permissions, account admins can invite users to specific projects or libraries and grant them approval rights if needed. Approval rights enable users to download assets and approve requests within a project. This ensures that each user has access relevant to their assigned role.
A new setting — “Invite and change user permissions” — is available under Account → Required permissions. This allows admins to specify which roles (e.g., editors, owners) are allowed to invite users across projects, guidelines, and libraries.
This change improves governance and gives organizations better control over who can invite collaborators without requiring admins to manually review all new invitations.
Targets ( Enterprise Only)
The Targets feature allows admins to create different access and viewer levels and hide some content from certain viewer groups. A common use case for this is to set up external viewers or high-level public guidelines.
For controlling access for groups or external viewers, use Targets. To give specific users or groups access to a defined part of your library — without exposing everything — use Folder-level access. For full library access, add users directly to the project or library.

