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Tabs

Break down complex content into clear, navigable sections — without losing creative flexibility.

Updated today

Tabs organize detailed content into bite-sized sections, so your team can quickly access exactly what they’re looking for. No hassle, no confusion.


Why use Tabs?

Long-form content is often hard to digest, especially when everything’s stacked into a single scroll. Tabs solve this by letting you break your documentation into smaller, more intuitive parts.

With Tabs, you can:

  • Reduce scroll fatigue with clearly segmented content

  • Make complex documentation easier to explore

  • Maintain full design flexibility with custom layouts in every tab

  • Improve discoverability, retention, and user experience


What makes Tabs different?

Unlike traditional tab or accordion blocks, Frontify Tabs give you full control over layout and content.

You can:

  • Add any number of tabs to a page

  • Use all Frontify content blocks inside each tab (text, imagery, embeds, Figma, Storybook, code, etc.)

  • Apply custom layouts for dynamic, design-rich pagesEach tab acts like a standalone section, so you’re not limited by a rigid format or structure.


When to use Tabs

Tabs shine when content is dense, layered, or needs to be easily scannable by different audiences. Here are some real use cases that show the power of Tabs in action:

  1. Design systems: Structure your foundational content into digestible pieces.

    1. Foundations - Typography, color, grids

    2. Components - Buttons, inputs, iconography

    3. Usage - Accessibility, responsive rules

  2. Developer guidelines: Simplify technical content with a logical flow.

    1. Getting Started - Setup instructions, toolchain

    2. APIs - Endpoints, responses, authentication

    3. Examples - Code snippets by language

    4. FAQ - Troubleshooting, known issues

  3. Multi-regional content: Present different versions of the same page based on.

    1. Country-specific branding or messaging

    2. Language localization

    3. Market requirements (e.g. pricing, product imagery)

  4. Campaign and product playbooks: Make playbooks more modular and accessible.

    1. Strategy - Objectives, audiences, KPIs

    2. Creative - Key visuals, messaging pillars

    3. Assets - Downloadable files, usage rules

    4. Activation - Channel plans, contacts

  5. Internal Hubs & Onboarding: Use Tabs to make onboarding content easy to digest

    1. Team Overview - Org charts, key roles

    2. How We Work - Tools, processes, values

    3. Resources - Links, templates, training videos

    4. FAQs - Company policies, time-off, IT info


How to add Tabs

  1. Open your page in the Frontify editor.

  2. Click “+ Section” and select the Tabs layout.

  3. Add your tabs - each one acts like a new section.

  4. Customize each tab with any layout or content blocks you need.

  5. Publish your page - Tabs will appear as clickable labels at the top of the section.


How to style Tabs

  1. Open your page in the Frontify editor.

    1. If you’re using the Legacy theme,Tabs inherit styling from Heading 4.

    2. If you’re using the Classic theme:

      1. Go to the Section settings

      2. Scroll down to the Tab group, and there you can define style, color, etc.


How to set up Target on Tabs

To set up Targets on your tabs, you will first want to make sure that you are in edit mode on the page. While in Edit mode, you will need to hover over the Tab.

It is important to note that there is a Tab Group and a Tab. Make sure you are on the Tab.

While hovering over the Tab, you will then want to hover over the content area underneath to show the settings icon for the Tab. And this is where you will see the settings icon appear for that Tab. From there, you will click on the settings icon and see the Targets option appear in the pull-out on the right-hand side of the page.


Frequently Asked Questions (FAQ)

  1. Can I convert an existing section into Tabs? Not at the moment. You’ll need to manually copy the content into a new Tabs section.

  2. Can I reorder Tabs within the section? Yes, individual tabs can be reordered, but the entire Tabs section can’t be moved (yet).


Ready to Try Tabs?

Start small. Use Tabs to simplify one long, content-heavy page and see the difference for yourself. Whether you’re building better design systems, richer dev docs, or easier onboarding flows, Tabs bring clarity, structure, and flexibility to every page.

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