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Marketplace block reliability and content safety

What happens when you install a marketplace block and why you stay in control

Updated yesterday

We understand that when you install and rely on content blocks, themes, or apps from the Frontify Marketplace, especially those developed by third-party partners, you’re investing time and effort into integrating them into your workflows. Ensuring the longevity and stability of these solutions is one of our highest priorities.


Here’s how we protect your content and experience:

  1. Blocks remain in your control after installation

    When you install a block from the Marketplace, it’s not just linked, it’s copied into your Frontify environment.

    This means:

    1. The block becomes part of your account.

    2. It will continue to function even if the original listing in the Marketplace is removed or modified.

    3. Only you can uninstall it, giving you complete control.

      Note: Blocks are stable by default, and we haven’t introduced any breaking changes so far. However, updates may occasionally include structural improvements that can affect how content is displayed or filled.

      To stay informed, we recommend reviewing the changelog before applying updates, especially to identify any structural changes. While reversions are possible in most cases, reverting updates with structural changes may not be straightforward.

  2. Partner support and frontify safeguards

    Marketplace partners are responsible for maintaining their published blocks. However, if a partner no longer supports a block, Frontify may step in to ensure its continuity. This allows us to mitigate potential disruptions and support long-term functionality.

  3. Permanent availability by design

    To reinforce stability:

    1. Marketplace blocks cannot be removed by partners after publication.

    2. This policy ensures that all customers depending on a block will continue to have access to it, today and in the future.


We’re committed to building trust in our Marketplace as a reliable and expandable extension of the Frontify platform.With our current architecture and policies, we guarantee continuity and control, empowering you to confidently explore the possibilities the Frontify Ecosystem has to offer.

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