Agentic hub is the central place to discover and learn about AI-powered capabilities available in Frontify, and the starting point for a broader AI experience that will continue to evolve over time.
As AI features continue to expand across the platform, Agentic hub brings them together in one dedicated space. This makes it easier to understand what’s available, what each capability does, and how it can help you work faster and more effectively with your brand content.
Instead of discovering AI features across different areas of the product, you now have a single entry point to explore everything in one place.
Access Agentic hub
In Frontify, access the PowerBar.
Select Agentic hub, located just above Marketplace.
Browse the available AI capabilities and select one to learn more.
Depending on the capability, you’ll find a clear explanation of what it does, how it works, and a relevant next step, such as trying the feature, setting it up, opening its settings, or accessing additional documentation.
You’ll also find learning resources in the hub to help you explore new ways of using AI with Frontify.
What you can find in Agentic hub
Agentic hub brings together Frontify’s key AI capabilities, including:
MCP for AI Tools – Connect external AI tools like ChatGPT, Claude, Cursor, and Figma directly to your Frontify assets, guidelines, and templates.
Brand Assistant – A chat-based AI assistant trained on your brand guidelines to answer questions, draft content, and ensure brand consistency.
Automations – AI-powered workflows that help generate asset descriptions, analyze images, and translate content automatically.
AI Translations – Instantly translate guideline content using AI to support global teams and multilingual brands.
Enhanced Image Search – Find images using natural language, even if they haven’t been manually tagged.
Auto-tagging – Automatically suggest relevant tags for assets to improve organization and searchability.
Duplicate Detection – Identify visually similar or duplicate assets to keep your library clean and consistent.
Image Generation – Create new visuals using generative AI through supported Marketplace apps.
Predictive Metadata – Automatically suggest metadata values based on your existing taxonomy and asset structure.
Content / Guidelines API – Programmatic access to your guideline content for building custom workflows and AI integrations.
OCR-based Content Search – Extract and search text inside documents and images such as PDFs, presentations, and scans.
As new AI capabilities are introduced, they will be added to Agentic hub, making it the central place to stay up to date and explore everything AI can do in Frontify.
Continuous evolution
Agentic hub is designed to grow with our AI strategy. Over time, it will not only include more capabilities, but also richer learning content, improved discovery, and become a more central place for interacting with and managing AI capabilities across Frontify.



