The Brief app, built by our partner Codetribe, integrates AI from The Brief into Frontify, enabling teams to create and edit branded marketing designs without leaving the platform. It combines template-based design, AI-assisted content generation, and an embedded editor into a single, streamlined workflow.
This app is ideal for marketers, brand teams, and content creators who want to scale on-brand content production — especially those looking for advanced templating capabilities such as video.
Why use The Brief?
Create directly in Frontify: Turn Frontify into a lightweight design workspace — not just a brand asset repository
Advanced templating (including video): Go beyond static templates with richer creative formats
Stay on-brand: Work within Frontify using approved templates and assets
Speed up production with AI: Generate and refine copy directly in the editor
Simplify your workflow: Go from template to final asset without switching tools
What it does
The Brief adds a lightweight, template-driven design creation layer to Frontify. It’s designed for efficient, on-brand production—not as a replacement for advanced design software.
Create with templates
Select from templates imported into your Frontify libraries
Create both static and video assets
Launch a fully embedded editor directly within Frontify
Generate content with AI
Generate copy variations directly in the editor
Produce content for social posts, display ads, and campaigns faster
Edit and manage designs
Work in an embedded editor with automatic saving
Reopen, update, or delete saved designs
Switch between previously created designs within your workspace
Export and reuse
Export finished designs back into Frontify or download locally
Update existing designs (e.g. resize, refresh messaging, restyle visuals) for reuse across campaigns
Who is this for?
The Brief app is best suited for:
Marketing teams producing high volumes of on-brand content
Brand and design teams enabling scalable, template-based creation
Teams looking for advanced templating capabilities, particularly for video
Set up the app
Install the app from the Frontify Marketplace
Add your The Brief API key and instance details to securely connect your account
Import the templates you want to use into a designated Frontify library (via the library backend)
Once set up, you can access and use templates directly within Frontify.
Create a design
Open the app in Frontify
Select a template
Choose an editing mode and launch the embedded editor
Make edits—your work is saved automatically
Export the finished design back into Frontify or download it
Typical use cases
Marketers creating social media or display ads from pre-approved templates with AI-generated copy
Brand and design teams producing campaign creatives while staying aligned with brand guidelines
Teams updating or resizing existing designs for new formats or channels
Extending Frontify into a creative production workspace, especially for video content
Pricing and access
The Brief app is free to install from the Frontify Marketplace.
An active The Brief license is required to use the app after installation.
Limitations
Available only within Frontify (not a standalone tool)
Template-driven approach may limit highly custom or experimental designs
Not a replacement for advanced design software
AI-generated content may require manual review and refinement
Limited collaboration features (no built-in team sharing or version history)
Designs are tied to individual users
Requires active connectivity for authentication, saving, and editing
Exporting individual sizes is not supported—all available dimensions are downloaded together
Support and ownership
The Brief app is owned by Frontify and developed by Codetribe.
For support, please contact Frontify Support, who will coordinate with Codetribe if needed.
The Brief brings scalable, template-driven design creation — including video — into Frontify, helping teams produce high-quality, on-brand assets faster and more efficiently.