The Brand assistant is Frontify’s conversational AI experience, available in both Guidelines and DAM. It works differently depending on where you use it.
In Guidelines, the Brand assistant helps you understand and create content based on your brand guidelines. In DAM, it helps you manage and organize your assets.
Looking for the Brand assistant in Guidelines? Learn how the Brand assistant works in Guidelines.
In DAM, you can select assets, describe what you want to do, and use the Brand assistant to complete common asset management tasks without updating assets one by one.
You can use the Brand assistant in DAM to organize content, update metadata, manage licensing information, change workflow statuses, and more. You can also ask it to review the health of your library and identify areas that need attention. You can currently work with up to 100 selected assets at a time.
Good to know: The brand assistant in DAM is an AI feature and is turned off by default. An account admin must enable it before it can be used.
What can I use the brand assistant in DAM for?
The brand assistant in DAM supports common digital asset management workflows across selected assets. You can use it to help with tasks such as:
Metadata management
Review asset metadata
Add or update metadata across selected assets
Asset organization
Create folders
Create collections
Move assets into folders
Move assets into collections
Licensing
Update licensing information across selected assets
Workflow management
Update workflow statuses
Instead of making the same change asset by asset, you can describe the outcome you want and work across a selection at once.
Enable the brand assistant in DAM
The brand assistant in DAM is disabled by default and can be enabled from your account's AI settings.
To enable it:
Open Account settings
Go to your AI features settings
Find the brand assistant in DAM
Turn the feature on
Review and accept the applicable terms
Choose whether to activate it for:
All libraries
Selected libraries
If you activate the brand assistant in DAM for all libraries, it becomes available across all supported libraries in your account.
If you choose to customize access by library, you'll be taken to the user management dashboard, where you can control which libraries have the brand assistant in DAM enabled.
Note: The brand assistant in DAM is not currently available in Template Libraries.
Enable enhanced image search
For the best results, Enhanced Image Search should also be enabled for every library where you use the brand assistant in DAM.
Enhanced image search gives the brand assistant more context about the content in your library, helping it better understand and work with your assets.
If you enable the brand assistant in DAM for a library, make sure enhanced image search is enabled for that library as well.
How to use the brand assistant in DAM
To start using the brand assistant in DAM:
Open a supported DAM library
Select the assets you want to work with
Click on the brand assistant
Describe what you want to do
Continue the conversation as needed to complete your task
You can currently select up to 100 assets at a time. Being specific about the outcome you want will generally make it easier for Brand assistant to understand your request.
Example prompts
Here are a few examples of the types of requests you can make:
Organize assets
"Move these assets into the Spring Campaign collection."
Update metadata
"Review the metadata for these assets and add any missing descriptions."
Create folders
"Create a folder called Product Photography."
Update workflows
"Change the workflow status of these assets to Approved."
Update licensing information
"Update the licensing information for these assets."
These are examples only. You can describe the task in your own words based on what you want to accomplish.
Conversations aren't saved
Brand assistant in DAM does not currently keep a conversation history.
If you leave the current view or navigate elsewhere in Frontify, the conversation will be lost. When you return, you'll need to start a new conversation.
Share feedback
You can provide feedback directly in the brand assistant in DAM using the thumbs up and thumbs down controls. This feedback helps Frontify improve the experience over time.
Data and AI
Frontify does not train AI models on customer data used with Brand assistant in DAM. Your use of the brand assistant in DAM remains subject to Frontify's applicable AI terms and data-handling policies.
What should I keep in mind?
Brand assistant in DAM currently has a few limitations:
You can work with up to 100 selected assets at a time
It is not currently available in Template Libraries
Conversations are not saved
Leaving the current view resets the conversation
Enhanced Image Search should be enabled for libraries where Brand assistant in DAM is used
The experience will continue to evolve as additional capabilities become available.
Tips for getting the best results
Be specific about the outcome you want
Instead of:"Fix these."
Try: "Review the metadata for these assets and add descriptions where they're missing."
Start with a health check
Ask Brand assistant to review a selection of assets and identify anything that needs attention before asking it to make changes. This can be especially useful when you're cleaning up or improving the quality of a library.
Use clear actions
Prompts that clearly describe the task can make your request easier to understand.
For example:
Create
Move
Review
Update
Organize
Change
Work with a focused selection
Select the assets you want Brand assistant to work with before starting your request.
This gives Brand assistant clearer context about the content you want to manage.
Frequently asked questions
What is the Brand assistant? The Brand assistant is Frontify's conversational AI experience. It's available in both Guidelines and DAM, with different capabilities depending on where you use it. In Guidelines, the Brand assistant helps you understand and create content based on your brand guidelines. In DAM, it helps you manage and organize assets using natural language.
How many assets can I work with at once? You can currently select up to 100 assets at a time.
Can I use the Brand assistant in every library? The Brand assistant in DAM can be enabled across supported DAM libraries. It is not currently available in Template Libraries.
Do I need Enhanced Image Search? Enhanced Image Search should be enabled for every library where you use the Brand assistant in DAM. It gives the Brand assistant more context about the assets in the library and helps it work with them more effectively.
Can I control which libraries have access? Yes. When enabling the Brand assistant in DAM, admins can activate it for all supported libraries or configure access on a library-by-library basis.
Does the Brand assistant remember previous conversations? Not currently. Conversation history isn't saved. If you leave the current view, the conversation resets.
What types of tasks can it help with? The Brand assistant in DAM can help with common DAM workflows such as updating metadata, creating folders and collections, organizing assets, updating licensing information, and changing workflow statuses.
Does the Brand assistant replace the existing DAM interface? No. The Brand assistant provides another way to complete common asset management tasks. You can continue using the existing DAM experience as you do today.
Does Frontify train AI models on my data? No. Frontify does not train AI models on customer data used with the Brand assistant in DAM