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Aprimo DAM Integration

A guide to the Aprimo to Frontify asset sync. A one-directional sync that connects your Aprimo DAM with Frontify.

This is a paid integration available to enterprise plans

The Aprimo integration enables Frontify Customers to migrate and / or continuously synchronize assets and metadata from Aprimo to Frontify.

The integration is designed for organizations that keep Aprimo as their single source of truth for assets while leveraging Frontify for brand management, collaboration, and distribution.

Introduction

This guide will help you understand the options of the Aprimo integration / automatic migrator. If you are migrating, it will automatically transfer assets and metadata to Frontify, while if you are leveraging a synchronization, you’ll be able to use assets managed in Aprimo directly within Frontify, in any way you could use Frontify managed assets (e.g. in Portals, Templates, Sharing, etc).

What is Aprimo?

Aprimo is an enterprise-grade Digital Asset Management (DAM) platform that helps organizations manage, govern, and distribute digital content at scale. It is commonly used as a central repository for brand, campaign, and product assets.

The Aprimo DAM Integration connects Aprimo with Frontify to enable structured asset migration and ongoing synchronization — including full metadata alignment.

When to use the Aprimo to Frontify integration?

  1. You are moving from Aprimo to Frontify as your primary DAM and want a fast, cost effective method to migrate your assets to Frontify.

  2. When you cannot fully migrate Frontify to be your primary Digital Asset Management system and want to

    1. Enable continuous synchronization of assets and metadata

    2. Keep Aprimo as the single source of truth (SSOT)

    3. Reduce manual effort and duplicate maintenance

    4. Ensure version consistency across systems

    5. Provide an enterprise-ready hybrid DAM architecture


What the integration does

The integration enables a scheduled, automated synchronization from Aprimo to Frontify. The integration is one-directional sync: Aprimo → Frontify. Changes made in Frontify are not reflected in Aprimo. Once synced, copies of the assets, along with their metadata are fully uploaded and stored in Frontify.

Metadata changes in Aprimo are reflected in Frontify after the next scheduled sync, while new versions of the same asset in Aprimo create new asset versions in Frontify. This preserves the version history on both sides.

Deletions in Aprimo result in the deletion in Frontify during the next scheduled run.

The integration support all the filetypes supported by Frontify libraries.


Setup & Configuration

Frontify will set-up this integration for you based on your configuration preferences, which are listed below.

Note: An asset which no longer meets the sync conditions is considered deleted by the integration and will be deleted in Frontify.

Libraries

This integration can be set up to target multiple Libraries in Frontify. For each library, separate sync conditions, the criteria by which assets are defined to go into that library, can be set.

Sync conditions

In Aprimo, the assets to be synced can be determined by one or both of the following:

  • The Aprimo Collection ID

  • Specific metadata values, which can be combined with AND & OR operators

These conditions must be set up for each target Library in Frontify separately, so it is possible for example to target assets with metadata value x to Library A, while value y would go to Library B.

It is also possible to sync all assets from Aprimo, in which case no sync conditions are required.

Metadata mapping

Asset metadata from Aprimo is mapped to Frontify as a 1:1 metadata synchronization. All structured fields supported by the integration. Additionally, multiple Aprimo fields can be merged into the Frontify asset description field or into Frontify asset tags.


Getting started

Setup is done collaboratively between the Customer and Frontify. The initial setup will likely require a technical administrator of Aprimo in step 3 below:

  1. Determine if you are migrating or looking for a continuous sync. Steps 2 & 3 apply only to a continuous sync).

  2. Decide on your desired libraries and the sync conditions (see above) by which you which to synchronize assets.

  3. A Frontify developer token will be needed for the integration. Please see the linked article for instructions on how to generate one with access to the target libraries.

  4. Create a Client on Aprimo and note down the Client ID and Client Secret.

  5. Contact you Customer Success Manager at Frontify with the sync information, tokens, client information and a desired activation day.

Your CSM will contact relevant technical teams at Frontify to set up this integration. Please allow 5 business days for activation after your message and plan your activation day accordingly.

How frequently does the sync run?

The standard sync interval is once every 24h, happening during night time in Europe and the Americas.

When first connected, depending on the number of assets that match the sync conditions, the sync may take quite long to transfer all the assets and a 24h interval is not guaranteed for the first days.

Can the integration be modified to match additional needs?

This integration was built in collaboration with a Certified Technical Partner of Frontify's .NFQ. The partner can be engaged by Frontify Customers for any customization needs at their own expense. Frontify grants permission to use the integration as a starting point for any Customer needed customizations .NFQ is contracted to do. Please contact your CSM to get in contact with the Partner.

Are there known limitations?

The integration has some caveats.

  • There is no immediate retry mechanism for failed assets. Frontify technical support will attempt to rerun any missed assets identified by Customers.

  • If Aprimo does not provide a valid download link (e.g. expired assets), the asset is skipped

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