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Expand image with AI app

Extend images to new formats using Generative AI, directly in Frontify

Updated yesterday

The expand image with AI app built by our partner Droxic, allows Frontify customers to extend images beyond their original borders using Generative AI. Built as a native DAM extension, it helps teams adapt visuals to new formats and aspect ratios without manual editing, while keeping the original image intact.

This tool can expand imagery with or without a prompt, intelligently generating new content that blends seamlessly with the existing asset.


Why use Expand image with AI?

  • Adapt a single image to multiple formats without cropping

  • Save time compared to manual image editing workflows

  • Preserve important visual elements while extending backgrounds

  • Prepare assets consistently for web, social, and print use cases

  • Keep all image transformations directly within Frontify


What the app does

The Expand image with AI app enables AI-powered image expansion directly within Frontify, including:

Image expansion

  • Extend images beyond their original frame in any direction

  • Preserve the core subject while generating new surrounding content

  • Works with or without a written prompt

Preset & custom sizes

Choose from predefined formats or manually adjust the expansion frame. Available presets include:

  1. Default presets

    1. Landscape

    2. Portrait

    3. Square

  2. Social media presets

    1. Instagram Post (1:1)

    2. Instagram Story (9:16)

    3. Facebook Post (1:1)

    4. X (16:9)

    5. LinkedIn Post (1:1)

  3. Output options

    1. Save the expanded image directly to a library or directory

    2. Download the generated image locally


How to use the app

  1. Open an image: Access the app directly at the image level from any image in your library.

  2. Choose a size or adjust the frame: Select a preset size or manually expand the rectangle around the image.

  3. Add a prompt (optional): Enter a prompt to guide the AI generation, or leave it empty for automatic expansion.

  4. Generate: Click Generate to create the expanded image.

  5. Save or download: Save the result to Frontify or download it to your device.


Typical use cases

  • Adapting images to new aspect ratios (landscape, portrait, square)

  • Preparing assets for social media platforms

  • Creating additional whitespace for text overlays or layouts

  • Extending backgrounds for banners, hero images, or print formats

  • Reframing product shots without cropping important details


Technical notes

  • Powered by Black Forest Labs’ FLUX KONTEXT AI model

  • A Black Forest Labs (BFL) API key is required to enable the app on your instance

  • Image generation typically completes in under 30 seconds, depending on prompt complexity

  • Inappropriate or highly complex content may result in errors, which are surfaced directly in the UI

  • Expansion in all directions is supported through the adjustable frame

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