Asset transformations in Frontify let you adapt assets to different channels and use cases at the moment of download. Instead of creating duplicates or editing files externally, you can transform assets directly in the platform — while keeping the original file intact.

This article focuses on in-platform asset transformations, available through the Frontify interface. Frontify also supports extensive transformations via its Media Processing API, which is documented separately.

Asset transformations allow you to download assets in formats and sizes that fit your needs — without changing or duplicating the original file.

For media assets (images) and depending on the individual asset set up, you can:

These options help teams work faster while maintaining governance and brand consistency.

Note: This currently only applies to media assets.

Asset transformations are available when downloading single assets from Library pages (the DAM frontend, ie Libraries embedded in Guidelines).

When you download an asset, Frontify guides you through a unified download flow where you can choose how the asset should be delivered.

How it works:

Note: Asset transformations are available for single-asset downloads. Bulk downloads always deliver the original files.

Admins manage asset transformation behavior at library and at asset level.

Admins can't currently restrict output file formats. All supported formats are always available during download.

Admins can define custom download sizes for images in the Media Library in 'Usage settings'. These sizes appear as preset options when users download an image. Sizes that are larger than the asset is automatically hidden.

Sizes are defined in pixels and can be tailored to common channels (e.g., social media, web banners).

On the bottom part of the appearing side panel, you find a section called ‘Add Download image size’. There, you’re able to predefine available download sizes for your assets which will ultimately be shown in the consumer view of your asset library.

Note that the width has to be documented in pixels.

When adding new download sizes you have to choose whether consumers can crop the asset based on:

Please keep in consideration that for some image formats such as tiff, one of the supported file formats listed above would need to be selected to allow for resizing.

Once you’ve predefined various export sizes, your brand consumers can simply export assets in the right format by choosing the respective download size.

Cropping lets users adjust an image before downloading it — without editing the original file. This can be enabled underneath the size settings in 'Usage settings' of a Media Library.

For detailed instructions, see Custom Crop & Focal Point.

For each individual asset, you can select and deselect what sizes should be available for download. This does not currently exist for file formats, but is being considered.